1. Bellwork We’ve discussed over the past few days how design is primarily different from art. What are some things that are similar (what makes design a simplistic type of art)?

2. Design Principles PRINCIPLES WHAT the designer is trying to achieve ◦ Balance ◦ Emphasis ◦ Movement ◦ Contrast ◦ Simplicity ◦ Unity

3. Design Principles Equality in visual weight

4. Balance With Space

5. Design Principles One focus; a dominant element

6. Emphasis With Color

7. Emphasis With Pattern

8. Design Principles

9. Movement With Line

10. Movement With Size

11. Movement With Space

12. Design Principles Using differences to add visual interest

13. Contrast With Pattern

14. Design Principles The elimination of everything unnecessary

15. Simplicity With Color

16. Simplicity With Pattern

17. Simplicity With Space

18. Simplicity With Size

19. Design Principles Everything working together The whole is greater than the sum of the parts – each individual design element isn’t interesting on its own, but all together, they create something unique

20. Unity With Line

21. Unity With Size

22. Design Fundamentals PRINCIPLES WHAT the designer is trying to achieve ◦ Balance ◦ Emphasis ◦ Movement ◦ Contrast ◦ Simplicity ◦ Unity ELEMENTS HOW the designer achieves it ◦ Space ◦ Color ◦ Shape ◦ Form ◦ Line ◦ Size ◦ Pattern

23. Design Elements

30. F5_Elements With a Partner  Use the internet  Find DESIGN images that demonstrate any of the principles through the elements  7 images total (1 per element)  Put into a Word Doc  Label each image  Save/F5_Lname 7 Design Elements  Space  Color  Shape  Form  Line  Size  Pattern