2. Marketing and Its Importance CTE Introduction

3. Marketing u When the producer is someone other than the consumer, some form of exchange takes place.

4. Exchange u Exchanges take place every day: –Buying a hamburger –Seeing a movie –Visiting the dentist

5. Marketing DEFINITION: Marketing is the process of DEVELOPING PROMOTING DISTRIBUTING Products in order to satisfy customers !!!!!!! What are Products? GOODS SERVICES IDEAS

6. Marketing 4p,s ? u Marketing is a process –It involves the 4 p’s Product Pricing Promoting Placing

7. Marketing u Products: must be planned u Prices: must be determined u Promoting: products is essential u Placing: products must be accessible to customers

8. Marketing u These activities link producers and consumers so exchanges can be made.

9. Marketing is all Around Us u Marketing can be done: –Phone –Mail –Computer –Videotape –Doorstep

10. What is Marketed? u Durable Goods u Nondurable Goods u Services u People u Places u Organizations u Ideas

11. Benefits of Marketing ? H Raises the standard of living. H Adds utility to goods/service H Adds utility to goods/service. H Makes buying convenient. H Maintains reasonable prices. H Improves the quality of life.

12. Benefits of Marketing ? u Provides a variety of goods and services. u Increases Production

13. Without Marketing... u Increased Costs u Less Variety u Less Competition (economy suffers)

14. Without Marketing... u Fewer product Improvements. u Fewer products developed. u Stock shortages and overages.

16. The End Have a great day!