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Published byAngel Mitchell Modified over 9 years ago
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Sales Management Sales Quotas Topic 11
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3 Powerful Tools Quotas Compensation Company Policy
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Effective Quotas Attainable Easy to Understand Complete
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Disadvantages Team Selling Uncontrollables Territory Fairness Time Consuming
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Three Quota Types Sales Financial Activity
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Sales Quotas Most Popular Advantages Disadvantages
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Financial Quotas Advantages Disadvantages
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Activity Quotas Advantages Disadvantages Use in Training
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Price Setting Issues Sales Commissions are Dangerous with Pricing Authority Not a problem with Gross Margin Commissions Argument is Equally Valid when Incentive Pay is a Bonus
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Price Setting Example Brand is priced at $100 Direct Unit Costs = $60 Gross Margin = $40 Compare 4% sales quota versus a 10% gross margin quota.
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4% SC vs 10% GM Commission Initially both have $4 earned on a $100 unit sold. But, suppose you cut the price $10 to get an order – what happens?
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4% Sales Commission $10 price cut so new price is $90 Sales Commission is.04 x $90 = $3.60 But company margins are now: $90 - $60 unit cost - $3.6 commission = $26.4 Versus $100 - $60 - $4 = $36
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10% GM Commission Same $10 price cut Commission = ($90 - $60) x.1 = $3 Company margin = $90 - $60 - $3 = $27 Price cut 10%, and commission fell by 25% ($4 vs $3) Incentive to cut price is lessened.
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