1. 1 MONTHLY REPORT April, 2011 April, 2011 Planning Division Howard Wang 29 Apr. 2011

2. 2  Market information updated  Analysis of Product Sales  New Product  Modify Regulation for Salary and Allowance Concerning BDO  Modify Calculation of PFYP in NSS Project Engaged Project This Month

3. 3 Market News  The premium of new contracts in Jan-Feb. 2011 reached 482.7 billion dong, up 28.8% from the same period last year.  Market share  The premium of new contracts in Jan-Feb. 2011 reached 482.7 billion dong, up 28.8% from the same period last year.  Market share Life insurance sector posts satisfactory growth PrudentialBao VietManulifeAIA 28.7%27.2%12.8%9.2% Dai-ichiACECathayKorea 8.6%7.1%3.3%2.2%

4. 4 Market News ACE Life introduces 2 new life term insurance products  These products are “ 1 year term life insurance product” and “10/15/20 years term life insurance product”.  With the main purpose is protection, these products have suitable premium for all labor with stable job.  These products are “ 1 year term life insurance product” and “10/15/20 years term life insurance product”.  With the main purpose is protection, these products have suitable premium for all labor with stable job.

5. 5  Market information updated  Analysis of Product Sales  New Product  Modify Regulation for Salary and Allowance Concerning BDO  Modify Calculation of PFYP in NSS Project Engaged Project This Month

6. 6 2011 Analysis of Product Sales NOP and Premium by WKM Source: 2011.04.27 main data

7. 7 2011 Analysis of Product Sales C08127 C12105 Number of policy C07+C11 C08+C12 C05+C10 C07649 C11165 C0553 C1029

8. 8 2011 Analysis of Product Sales Premium (VNDM) C07+C11 C08+C12 C05+C10 There is no problem for selling new products. C08678 C12625 C075,324 C111,193 C05350 C10229

9. 9  Market information updated  Analysis of Product Sales  New Product  Modify Regulation for Salary and Allowance Concerning BDO  Modify Calculation of PFYP in NSS Project Engaged Project This Month

10. 10 New Product Product Name ： Cathay Loan Protection (A06 for Agency Channel & D01 for Bank Channel) Launch Date ： 09/04/2011 Age Limit18~(65-Policy Term) Policy Term2~15 years Prem. Paying Period Single Payment Benefit Death / TPD benefit ： 100% DSA* (*) DSA ： Decreasing Sum Assured

11. 11  Market information updated  Analysis of Product Sales  New Product  Modify Regulation for Salary and Allowance Concerning BDO  Modify Calculation of PFYP in NSS Project Engaged Project This Month

12. 12 Modify Regulation for BDO Purpose 1.Line with the company management system 2.Follow the local custom 1.Line with the company management system 2.Follow the local custom Original annual salary Original annual salary 13 months salary + Year-end bonus + Efficiency bonus (0~1 month) 13 months salary + Year-end bonus + Efficiency bonus (0~1 month) After revision annual salary After revision annual salary 12 months salary + Year-end bonus + Efficiency bonus (1~2 month) 12 months salary + Year-end bonus + Efficiency bonus (1~2 month)

13. 13  Market information updated  Analysis of Product Sales  New Product  Modify Regulation for Salary and Allowance Concerning BDO  Modify Calculation of PFYP in NSS Project Engaged Project This Month

14. 14 Modify Calculation of PFYP in NSS Project 1.Increase company’s operation cost 2.Reduce Mother Unit’s motivation for seeking higher productivity 1.Increase company’s operation cost 2.Reduce Mother Unit’s motivation for seeking higher productivity SM PFYP = 20 M Bonus = 3.2 M Mother Unit SM Sub Unit SM PFYP = 20 M Bonus = 3.2 M PFYP = 20 M

15. 15 Modify Calculation of PFYP in NSS Project Purpose of modification ： 1.Strengthen Mother Unit’s productivity to increase Mother Unit’s PFYP 2.Respond to company’s reasonable cost 1.Strengthen Mother Unit’s productivity to increase Mother Unit’s PFYP 2.Respond to company’s reasonable cost From 2011 6 th WKM, the PFYP of unit-increasing tracing from sub sales unit will not be calculated into Mother Unit’s PFYP in the NSS Project From 2011 6 th WKM, the PFYP of unit-increasing tracing from sub sales unit will not be calculated into Mother Unit’s PFYP in the NSS Project

16. 16  New Product Designs  General Agency Assessment  2011 Customer Campaign Assessment Planning Project Next Month

17. 17 New Product Designs Waiver Rider Support waiver premium benefit when PO becomes death or TPD Support waiver premium benefit when PO becomes death or TPD Woman Product Provide benefit of woman’s disease Critical Illness Protect customer’s cost from critical illness Protect customer’s cost from critical illness

18. 18 General Agency Assessment Find out a suitable place to set up GA, then opening new branch Find out a suitable place to set up GA, then opening new branch Current location Area around the current location Strategy Deeply develop the locations and set up new regions Observe potential place and expand business Difficulty *More cost from setting up more sales units *Some location’s characteristics affect business development *It’s difficult to provide service with inconveniency transportation *Need to set up branch office before setting up units

19. 19 General Agency Assessment Effect Expectation Effect 1.Have your own business in your business in your hometown hometown 2.Make more profit by yourself by yourself GACompany 1.Develop new area and expand business expand business 2.Rapid growth of the company the company

20. 20 2011 Customer Campaign Assessment Purpose To encourage customers buy basic product with riders (ratio of attaching riders is only 30%) To encourage customers buy basic product with riders (ratio of attaching riders is only 30%) Participants 1.Customers 2.Agents 1.Customers 2.Agents Active Period (plan) Active Period (plan) 2011 7 th ~8 th WKM

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