1. Bud Light’s Ad Campaign By Michael Hjorth Neil Trettin

2.  Originated in 1999  Originally called “Real American Heroes”  Campaign changed to “Real American Genius” after September 11 th attacks  Rock singer’s vocals done by original Survivor lead singer David Bickler

3.  Most award-winning radio campaign in the history of advertising  Campaign is designed as a spoof of 1980s power ballad songs and advertising  Pop culture has embraced the campaign  Examples:  SeaWorld plays parodies of the ads during a few of their shows.  Chris Rock has a spoof titled “Real People of Ignorance”

4.  Real Men of Genius (one) Real Men of Genius (one)  Real Men of Genius (two) Real Men of Genius (two)  Real Men of Genius (three) Real Men of Genius (three)

5.  http://en.wikipedia.org/wiki/Real_Men_of_G enius http://en.wikipedia.org/wiki/Real_Men_of_G enius  http://www.youtube.com (for videos) http://www.youtube.com