2. October, Breast Cancer Awareness Month. Spread the awareness, save your loved ones.

3. We will dedicate a month long campaign to spread breast cancer awareness. To answer queries of listeners regarding the topic, radio plans to invite a specialist in the matter for detailed and informative answers. “Let the awareness spread not breast cancer”

4. ONCE EVERY WEEK Show: “Munch On Lunch” Guest: Oncologist Timings: 1pm to 3pm The show will be focusing on what Breast Cancer really is, what causes it, symptoms, and treatment.

5. During week 3, our Rj’s on“Desi Girl” and “Munch on Lunch will start building up to the final show of the week which is by Dr. Faisal Mamsa

6. The last week will be a question answer session which will involve listeners pointing out their queries and our specialist answering them cordially. Dr Faisal Mamsa is going to do a special show. He will be discussing the emotional side effects a breast cancer patient goes through. He will also be educating family members on how to handle such patients effectively.

7. PROMO’S Special Promo’s to be produced for Breast Cancer Awareness Month Promo Spots: 5 to 6 spots per day Duration: 30 seconds RJ Endorsements Rj’s will be talking about “Breast Cancer” at least once per show on every show.

8. Facebook Our BCAM artwork will be shared on Facebook at least once every day till the campaign ends. www.facebook.com/Radio1FM91 Website Our BCAM artwork and all the interviews conducted will be shared on our website every day. www.fm91.com.pk