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Innovation in Telemedicine Brandon M Welch, MS, PhD Assistant Professor, Biomedical Informatics Director, Telehealth Research and Innovation Program.

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Presentation on theme: "Innovation in Telemedicine Brandon M Welch, MS, PhD Assistant Professor, Biomedical Informatics Director, Telehealth Research and Innovation Program."— Presentation transcript:

1 Innovation in Telemedicine Brandon M Welch, MS, PhD Assistant Professor, Biomedical Informatics Director, Telehealth Research and Innovation Program

2 Disclosures Doxy.me founder and shareholder ItRunsInMyFamily.com founder and shareholder

3 Clayton M. Christensen

4 Sustaining Innovation

5 Disruptive innovation

6 Innovation Time Light home users Sustaining innovation Disruptive innovation Average home user School/work users Designers/developers Performance/Features

7 Use case #1: Transportation

8 1908 Locomobile 40 Runabout

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10 1909 Ford Model T

11 Automobile growth

12 Use case #2: Computing

13 Mainframe computers

14 Personal Computers

15

16 Computer Growth

17 Use case #3: Telemedicine

18 Telemedicine is disruptive to traditional care Time Counseling Disruptive innovation Non-serious diagnosis Emergency situations Surgery Performance/Features

19 Telemedicine Technology

20 Disruptive telemedicine technology

21 Must be easier and cheaper than status quo

22 Designed for the everyday person (doctor)

23 Easy to use + inexpensive > features + power

24 You can’t drive disruption by spending a lot of money

25 Not a single product, several with a common theme

26 Complicated and expensive products will still be around

27 Thank you Brandon M Welch, MS, PhD @WelchBM /in/welchbm welchbm@musc.edu Assistant Professor, Biomedical Informatics Center, MUSC

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29 Common theme Inventions that change the world are disruptive Disruptive innovations make technology simple and inexpensive -> available to everyday person You can’t drive disruption by spending a lot of money on expensive and complicated technology Disruptive inventions cause rapid change in industries, even affecting other industries While not comparable to start, as they become more widely adopted their capabilities catch up with and exceed previous technology Not a single product, several with a common theme Complicated product still available for specific use cases, but it isn’t the one that changed the world

30 Telemedicine is disruptive to traditional care Time Performance/Features

31 Telemedicine potential Reduce costs Increase access Improve healthcare Could change the world

32 Why isn’t telemedicine used everywhere? Complicated – Requires tech support and training Expensive to setup and run Limited to large healthcare organizations using grant funding Not patient friendly

33 Telemedicine is disruptive Going to clinic for simple

34 Telemedicine barriers Complicated Expensive Hard to use

35 When innovating telemedicine solutions Easy to use + inexpensive > features + power Simple Intuitive: no training required Inexpensive Leverage widely available technology (mobile, web, computers) Complicated and expensive propriety telemedicine systems are likely to be obsolete in a few years

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37 Sustaining innovation Incremental improvements Builds on existing technology and process Operates within the existing business model Make current products better, faster, stronger User demand drives sustaining innovation Low risk


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