1. Improving Participation in Adult Education Marketing measures for improving access to adult education GLOBAL IDEAS 17-18 July, 2015 Brussels, Belgium

2. Web 2.0 tools for strengthening competencies of adult education providers Grundtvig Multilateral project CAMP2.0: Challenging Attractiveness of lifelong learning: web 2.0 tools for strengthening Marketing and Public relations competencies of adult education providers NO. 540531-LLP-1-2013-1-TR-GRUNDTVIG-GMP

3. Topics of training course  Web 2.0 and Social Media  Developing Social Media Strategy  Creation of Social Media Content  Good Social Media Behaviour  Search Engine Marketing  Quality Assurance: Monitoring and Evaluation  Social Media Tools  Legal tips

4. Topics of training course  Web 2.0 and Social Media  Developing Social Media Strategy  Creation of Social Media Content  Good Social Media Behaviour  Search Engine Marketing  Quality Assurance: Monitoring and Evaluation  Social Media Tools  Legal tips

5. Web 2.0 and Social Media  The idea of Web 2.0  What is social media  Education and marketing  Society and digital technology

6. Topics of training course  Web 2.0 and Social Media  Developing Social Media Strategy  Creation of Social Media Content  Good Social Media Behaviour  Search Engine Marketing  Quality Assurance: Monitoring and Evaluation  Social Media Tools  Legal tips

7. Developing Social Media Strategy  Target audience  Marketing and PR strategy  Social media strategy

8. Topics of training course  Web 2.0 and Social Media  Developing Social Media Strategy  Creation of Social Media Content  Good Social Media Behaviour  Search Engine Marketing  Quality Assurance: Monitoring and Evaluation  Social Media Tools  Legal tips

9. Creation of Social Media Content  Successful Social Media Content  Written Content  Multimedia Content  Videos  Infographics  Podcasts  Technical steps to create content in the selected Social Media platforms

10. Topics of training course  Web 2.0 and Social Media  Developing Social Media Strategy  Creation of Social Media Content  Good Social Media Behaviour  Search Engine Marketing  Quality Assurance: Monitoring and Evaluation  Social Media Tools  Legal tips

11. Good Social Media Behaviour  Social Media Netiquette  Reactions in Social Media  Do‘s and Dont‘s

12. Topics of training course  Web 2.0 and Social Media  Developing Social Media Strategy  Creation of Social Media Content  Good Social Media Behaviour  Search Engine Marketing  Quality Assurance: Monitoring and Evaluation  Social Media Tools  Legal tips

13. Search Engine Marketing  Search Engine Marketing  Search Engine Optimization  Search Engine Advertising  Outlook Social Media Optimization

14. Topics of training course  Web 2.0 and Social Media  Developing Social Media Strategy  Creation of Social Media Content  Good Social Media Behaviour  Search Engine Marketing  Quality Assurance: Monitoring and Evaluation  Social Media Tools  Legal tips

15. Quality Assurance: Monitoring and Evaluation  Framework of social media monitoring and evaluation  Metrics and KPIs  Choosing the right technology  Visualizing the data  Sustaining social media measurement efforts

16. Topics of training course  Web 2.0 and Social Media  Developing Social Media Strategy  Creation of Social Media Content  Good Social Media Behaviour  Search Engine Marketing  Quality Assurance: Monitoring and Evaluation  Social Media Tools  Legal tips

17. Social Media Tools  Tools collection, including:  Key figures  Use for marketing  Benefits  Drawbacks  Online tutorials

18. Topics of training course  Web 2.0 and Social Media  Developing Social Media Strategy  Creation of Social Media Content  Good Social Media Behaviour  Search Engine Marketing  Quality Assurance: Monitoring and Evaluation  Social Media Tools  Legal tips

19. Legal tips  EU legislation  Rules and laws  Legal tips when using social media

20. More information learning.camp20.eu www.globalideas.lt www.camp20.eu

21. Thank You