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“Power Networking for Community Impact – An Overview” 2015 PANO Collaborative Conference Monday, September 22, 2015
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Non-profit Networking: A Powerful Way to Grow Two Questions 1.What is the definition of Community Impact? 2.What is Community/ Business Networking?
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What is Community Impact? Impact is not directly about what you do— how many people you serve, how long you’ve been in existence or how far your service reaches. It is about the positive change you achieve and whether it lasts It is your bottom line and depends on nourishing relationships
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What is community/business networking…? Is the process of linking together individuals who, through trust and relationship building establish mutually beneficial relationships with other community/business people that should lead to a potential benefit for both parties. Networking is building relationships
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Networking is building relationships Networking is building relationships It’s not who you know but who knows you! Enter every relationship with the understanding that each of you represents a valuable resource with expertise to share. The more you bring to the relationship the more you will take away – in knowledge, good will, and business success. Each 100 contacts has access to 100 contacts
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Networking Fundamentals Attitude is everything Have a Plan Add value…this isn’t about you Create good…no great…interactions Follow-up
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Tips – Do’s and Don’ts… Cultivate rapport DO NOT spend time with people you know DO NOT SELL Come early and stay late Engage the keynote speaker or honored guests before their presentation
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Tips – Do’s and Don’ts… Engage in one-on one conversations Always extend your hand first and always shake hands good-bye…especially women Ask for cards, don’t give cards Give introductions and ask for introductions Write key information on the back of the business card
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The 4 th Largest Country Social Media It can’t be ignored…within seconds one can log on, search for, see and make judgments about you and your business It can be a catalyst for genuinely establishing and building business relationships
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A Word on Good Communication Perceptions are Reality The Key to High Impact Networking
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3 Tools of Communication... Copyright © ACTION International 2005
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A New Way to Grow... Strategic Non- profit Networks...Circles of Influence Adds the “Power” to Networking
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Strategic Networks... Benefits: Helps you co-create with community...you become nimble and connected to the community You become a high impact organization that can identify and mobilize around needs You build networks with diverse partners and you partner with purpose You look outside of traditional relationships and build trusted support systems More opportunities to tap into an extended network Save time, costs and resources...all teams members can be part of network *The Commitments of High-Impact Nonprofits, Alliance for Strong Families and Communities
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A Final Thought… Trust … is the trump card
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The TRUST Equation Trustworthiness = Credibility + Reliability + Intimacy Trustworthiness = Credibility + Reliability + Intimacy Self-orientation Self-orientation Credibility relates to our words and is revealed in our credentials and honesty Reliability relates to our actions and is revealed by keeping our promises Intimacy relates to our emotions; people feel safe talking about difficult agendas Self-orientation relates to our caring and is revealed in our focus (us or them?) © The Trusted Advisor (Maister, Green and Galford, Free Press, 2000)
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Thank You
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