1. Iphone vs. Smartphone Why initially negative reviews had little effect on iPhone desirability By: Ryan Grainger

2. In the beginning… 0 iphone dominated the market in smartphones 0 Revolutionary technology and applicable use 0 Led to Customer Loyalty

3. Competition 0 Competing smartphones quickly emerged 0 Improvements in technology made android more widely available 0 Seemed to always be a few steps behind iphone 0 Initial issues with Android

4. Customer Loyalty 0 Arguably one of Apple’s strongest assets 0 Captured the market of smartphones users at an early stage 0 Maintained strong retention of iPhone customers

5. Iphone 5 0 Uncertainty preceding release 0 Lack of radically different design 0 New connector 0 Threat to customer loyalty 0 Chance to explore possibility of competing phones

6. Consumer Studies 0 Over 3000 smartphone users 0 Iphone overwhelmingly rated “by far highest perception of quality” 0 Overall more intuitive and well designed 0 More updates and support

7. Conclusion 0 More Evolutionary than Revolutionary 0 Seamless integration of powerful OS and state of the art hardware 0 Exceptional “build quality” 0 75% of iPhone users plan to upgrade to 5 within the year 0 Despite negative initial reviews, became fastest selling iphone to date 0 Sold out within first hour of availability

8. Works cited 0 http://bgr.com/2012/04/05/is-the-iphone- fragmented-ios-adoption-measured-against-android/. N.p., n.d. Web. 13 Nov. 2012. 0 http://mashable.com/2012/09/12/iphone-5- compared/. N.p., n.d. Web. 13 Nov. 2012. 0 http://mashable.com/2012/09/11/iphone5-stats/. N.p., n.d. Web. 13 Nov. 2012.

9. Thank you for listening 0 Any questions?