1. 1 Best Seller Coaching Your Presenter Peggy McColl http://www.yourownbestseller.com

2. 2

3. Together we will… Walk through the process of creating a best seller Walk through the process of creating a best seller Get into the nitty gritty details Get into the nitty gritty details Talk about other promotional methods for you and your book(s) Talk about other promotional methods for you and your book(s) Review the support materials provided Review the support materials provided http://www.yourownbestseller.com 3

4. Logistics You have FAQ’s for each class You have FAQ’s for each class Questions DURING the class Questions DURING the class livequestion@yourownbestseller.com livequestion@yourownbestseller.com livequestion@yourownbestseller.com PLEASE keep questions relevant to class materials only! PLEASE keep questions relevant to class materials only! Questions BETWEEN classes send to: support@yourownbestseller.com Questions BETWEEN classes send to: support@yourownbestseller.com support@yourownbestseller.com http://www.yourownbestseller.com 4

5. Your Program Coordinator and Support Person – Linda Crombie http://www.yourownbestseller.com 5

6. 6 Dates to Remember Tele-class #2 – Monday, September 13th Tele-class #2 – Monday, September 13th Tele-class #3 – Tuesday, September 21st Tele-class #3 – Tuesday, September 21st Tele-class #4 –Tuesday, September 28th Tele-class #4 –Tuesday, September 28th Tele-class #5 – Tuesday, October 5th Tele-class #5 – Tuesday, October 5th In addition to the five "core" sessions, there will be two optional bonus tele-classes: In addition to the five "core" sessions, there will be two optional bonus tele-classes: Bonus Tele-class #1 - Tuesday, October 12th Bonus Tele-class #1 - Tuesday, October 12th Bonus Tele-class #2 - Tuesday, October 26th Bonus Tele-class #2 - Tuesday, October 26th http://www.yourownbestseller.com

7. How to get the most out of this Stay open minded Stay open minded Engage curiosity, creativity, have fun and have faith Engage curiosity, creativity, have fun and have faith Remember – this is all being recorded – you can listen to this over and over and over again Remember – this is all being recorded – you can listen to this over and over and over again Let the creative ideas come to you Let the creative ideas come to you This is a smorgasbord of information (meaty part is the formula w. extra goodies) This is a smorgasbord of information (meaty part is the formula w. extra goodies) http://www.yourownbestseller.com 7

8. THIS Class! Class #1 Overall review of the process – “the 30,000 foot view” Overall review of the process – “the 30,000 foot view” See samples from other campaigns See samples from other campaigns Launch Plans Launch Plans Optimizing Amazon Optimizing Amazon http://www.yourownbestseller.com 8

9. 9 Why are we here? OR Bestseller http://www.yourownbestseller.com

10. What Constitutes a Best Seller? Top 100 on either site – BN.com OR amazon.com Top 100 on either site – BN.com OR amazon.com Top 100 in a category on either site BN.com or amazon.com Top 100 in a category on either site BN.com or amazon.com http://www.yourownbestseller.com 10

11. http://www.yourownbestseller.com 11

12. http://www.yourownbestseller.com 12

13. http://www.yourownbestseller.com 13

14. 14 Best Sellers http://www.yourownbestseller.com #4 overall! #6 Overall! #2 Overall

15. 15 What’s possible? http://www.yourownbestseller.com

16. 16 Our agreement/your agreement http://www.yourownbestseller.com

17. 17 Henry Ford If you think you can do a thing or think you can't do a thing, you're right. http://www.yourownbestseller.com

18. 18 What are Your Goals/Dreams? What are your dreams/goals for your book(s)? What are your dreams/goals for your book(s)? What does it mean to you to be a “best selling author”? What does it mean to you to be a “best selling author”? In what ways would you like to reach people all over the world with your message; your expertise; your talent? (with your books, with teleseminars, with speaking engagements, articles, excerpts, newspaper articles, magazine insertions/stories, webinars, tweets, etc.) In what ways would you like to reach people all over the world with your message; your expertise; your talent? (with your books, with teleseminars, with speaking engagements, articles, excerpts, newspaper articles, magazine insertions/stories, webinars, tweets, etc.) What else would you like to accomplish? What else would you like to accomplish? http://www.yourownbestseller.com

19. New Author is Born Jerry Jenkins said: Jerry Jenkins said: “5% of the authors job is writing the book! 95% of their job is MARKETING!” “5% of the authors job is writing the book! 95% of their job is MARKETING!” http://www.yourownbestseller.com 19

20. 20 How Peggy got into this business? http://www.yourownbestseller.com

21. 21 Here’s what happened Orders started to come in to destinies.com Orders started to come in to destinies.com People were buying my book AND other stuff (26 countries) People were buying my book AND other stuff (26 countries) Non-stop sales for 48 hours and continued after Non-stop sales for 48 hours and continued after Sales close to $30K Sales close to $30K Sent out a media release Sent out a media release Got booked on radio, TV and in magazines Got booked on radio, TV and in magazines Foreign rights deals Foreign rights deals http://www.yourownbestseller.com

22. After my first book launch… Launched an e- Course: THE 8 PROVEN SECRETS TO SMART SUCCESS Launched an e- Course: THE 8 PROVEN SECRETS TO SMART SUCCESS http://www.yourownbestseller.com 22

23. 7 Books – more than 80 countries, 30 Languages http://www.yourownbestseller.com 23

24. 24 I began to help others.. The book ranked at 911,342 overall on Amazon.com on Sept. 23rd (released 9 months earlier) The book ranked at 911,342 overall on Amazon.com on Sept. 23rd (released 9 months earlier) And And The very next day, less than 24 hours later: #1 Overall in the World on Amazon.com The very next day, less than 24 hours later: #1 Overall in the World on Amazon.com http://www.yourownbestseller.com

25. 25 Robin Sharma’s 24 Hour Amazon Campaign On September 23 rd ranked at 911,342 On September 23 rd ranked at 911,342 On September 24 th ranked at #1 On September 24 th ranked at #1 http://www.yourownbestseller.com

26. 26 Judith Wright’s 24 Hour Campaign Ranked at 1.3 Million on April 30th Ranked at 1.3 Million on April 30th The very next day #1 in Business The very next day #1 in Business #2 in Health #2 in Health and #3 OVERALL and #3 OVERALL Media exposure Media exposure http://www.yourownbestseller.com

27. 27 Gary Renard’s 24 Hour Campaign Ranked in the thousands Ranked in the thousands up to #2 on Amazon.com on the day of his campaign up to #2 on Amazon.com on the day of his campaign Stayed there for an entire week Stayed there for an entire week 10,900 copies sold 10,900 copies sold http://www.yourownbestseller.com

28. 28 David Riklan’s ebook Zero cost for advertising Zero cost for advertising Followed the same formula Followed the same formula An “e” book An “e” book 2 – 24 Hour Campaigns – sold 6,828 2 – 24 Hour Campaigns – sold 6,828 $184,256 in Revenue $184,256 in Revenue http://www.yourownbestseller.com

29. 29 Wayne Dyer Launched Feb. 28 th, 2006 Launched Feb. 28 th, 2006 Buyers were directed to amazon and bn.com Buyers were directed to amazon and bn.com Hit #1 on BOTH lists and stayed there for days Hit #1 on BOTH lists and stayed there for days Put the book on the NY Times list Put the book on the NY Times list http://www.yourownbestseller.com

30. 30 Neale Donald Walsch Same results as Wayne (#1 on amazon and #1 on BN.com and NY Times) Same results as Wayne (#1 on amazon and #1 on BN.com and NY Times) The most successful launch of any of the CWG books in the series The most successful launch of any of the CWG books in the series http://www.yourownbestseller.com

31. Elle Newmark Bones of the Dead Bones of the Dead Self Published Fiction Self Published Fiction Launched her book November 26 th, 2007 Launched her book November 26 th, 2007 Sold the rights for 7 figures two weeks after her launch! Sold the rights for 7 figures two weeks after her launch! 3131 http://www.yourownbestseller.com

32. 32 May 1 st, 2007 Your Destiny Switch http://www.yourownbestseller.com

33. 33 Repeatable Formula On July 16 th 2007 - Reached Best Seller on BOTH Amazon.com AND BN.com On July 16 th 2007 - Reached Best Seller on BOTH Amazon.com AND BN.com http://www.yourownbestseller.com

34. May 1 st 2008 – Best Seller! 34 http://www.yourownbestseller.com #4 #6

35. Amazon? BN? Both? The formula to make your best seller is EITHER amazon.com OR BN.com (not both) The formula to make your best seller is EITHER amazon.com OR BN.com (not both) Those who choose both are doing it for 2 reasons: #1. attempting to get on NY Times list or #2 Want to spread out to resellers Those who choose both are doing it for 2 reasons: #1. attempting to get on NY Times list or #2 Want to spread out to resellers http://www.yourownbestseller.com 35

36. 36 What are the benefits? Sell books and/or products Sell books and/or products Get exposure all over the world Get exposure all over the world Sell other products (books, audio, mentoring services, etc.) Sell other products (books, audio, mentoring services, etc.) Build your database Build your database Foreign Rights Deals; Speaking Engagements, Radio, TV, Magazine, and so much more Foreign Rights Deals; Speaking Engagements, Radio, TV, Magazine, and so much more Builds Credibility Builds Credibility Benefits everyone! Benefits everyone! http://www.yourownbestseller.com

37. Where’s the Opportunity? http://www.yourownbestseller.com 37

38. http://www.yourownbestseller.com 38

39. Domains Currently Registered http://www.destinies.com 39

40. 40 http://www.yourownbestseller.com

41. Critical Success Factors Be Persistent & Committed Be Persistent & Committed Follow up, Follow through Follow up, Follow through Stay Organized Stay Organized Be Open Be Open Be Creative Be Creative Be Fun, Playful, Enjoy the Process Be Fun, Playful, Enjoy the Process PERSONALIZE PERSONALIZE Follow the Formula Follow the Formula 41 http://www.yourownbestseller.com

42. 42 Who else has done this? http://www.yourownbestseller.com

43. 43 More who have done this: http://www.yourownbestseller.com

44. 44 http://www.yourownbestseller.com

45. 45 What can go wrong? Wrong copy Wrong copy Not the right lists/partners Not the right lists/partners Not enough partners Not enough partners Wrong bonus/offer gift bundle Wrong bonus/offer gift bundle Lack of organization Lack of organization Lack of enthusiasm Lack of enthusiasm Lack of creativity Lack of creativity Negative energy Negative energy Giving up Giving up No follow through/up No follow through/up Other challenges (i.e. amazon) Other challenges (i.e. amazon) http://www.yourownbestseller.com

46. 46 What Else Can You Do? Do it again – and again – and again Do it again – and again – and again Sell other products, build your database Sell other products, build your database Create marketing campaigns for new products using this same strategy Create marketing campaigns for new products using this same strategy Give away bonuses too! Give away bonuses too! Build an affiliate network Build an affiliate network http://www.yourownbestseller.com

47. 47 The 5 critical steps? 1. Choose your campaign date 1. Choose your campaign date 2. Create an irresistible offer (bonuses/prizes/giveaways) 2. Create an irresistible offer (bonuses/prizes/giveaways) 3. Have irresistible, compelling well-done sales copy 3. Have irresistible, compelling well-done sales copy 4. Partner with others 4. Partner with others 5. Organize everything & be ready to “go” 5. Organize everything & be ready to “go” http://www.yourownbestseller.com

48. 48 The Organizational Steps Choose a date Choose a date Create a database Create a database Search for partners Search for partners Begin to contact partners Begin to contact partners Search for more partners Search for more partners Follow up with partners Follow up with partners Gather bonus gifts and/or prizes Gather bonus gifts and/or prizes Create copy – sales letter, announcement email, short ad Create copy – sales letter, announcement email, short ad Send out all copy to all partners Send out all copy to all partners Remind everyone Remind everyone Test everything!!! Test everything!!! http://www.yourownbestseller.com

49. 49 Project Checklist – 6 Weeks Prior 1. familiarize yourself with the entire strategy 1. familiarize yourself with the entire strategy 2. make sure your book is printed 2. make sure your book is printed 3. make sure your book is listed on amazon 3. make sure your book is listed on amazon 4. be personally “ready” 4. be personally “ready” 5. analyze market factors 5. analyze market factors 6. create a list of the benefits of your book 6. create a list of the benefits of your book 7. create your own launch plan (GoalMAPS) 7. create your own launch plan (GoalMAPS) http://www.yourownbestseller.com

50. 50 5 weeks prior 1. review your goals for campaign 1. review your goals for campaign 2. begin your list of potential partners 2. begin your list of potential partners 3. do the research 3. do the research 4. ask for reviews to be posted on amazon 4. ask for reviews to be posted on amazon 5. get endorsements for your book 5. get endorsements for your book 6. determine the method for purchase 6. determine the method for purchase 7. create a telephone and email script 7. create a telephone and email script 8. send out review copies 8. send out review copies http://www.yourownbestseller.com

51. 51 3 & 4 weeks prior 1. finalize your bonus/prize gift offering 1. finalize your bonus/prize gift offering 2. earnestly contact partners 2. earnestly contact partners 3. create the copy (sales letter, email, announcement, etc.) 3. create the copy (sales letter, email, announcement, etc.) 4. notify amazon or bn 4. notify amazon or bn 5. create articles/excerpts/blogs/social media comments 5. create articles/excerpts/blogs/social media comments 6. expand your partner list 6. expand your partner list http://www.yourownbestseller.com

52. 52 2 weeks prior 1. prepare your special offer page and download page 1. prepare your special offer page and download page 2. follow up with ALL joint venture partners 2. follow up with ALL joint venture partners 3. look for and contact more partners 3. look for and contact more partners 4. make sure all copy is completed 4. make sure all copy is completed http://www.yourownbestseller.com

53. 53 1 week prior 1. follow up with everyone 1. follow up with everyone 2. send them the necessary copy 2. send them the necessary copy 3. check to make sure everything is working 3. check to make sure everything is working 4. get your campaign “approved” 4. get your campaign “approved” 5. ask for verification of emails rec’d from partners 5. ask for verification of emails rec’d from partners http://www.yourownbestseller.com

54. 54 Your Best Seller Day! 1. follow up with everyone 1. follow up with everyone 2. keep track of emails going out 2. keep track of emails going out 3. be available for questions/calls 3. be available for questions/calls 4. thank everyone (keep them updated) 4. thank everyone (keep them updated) 5. record your results (screen capture) 5. record your results (screen capture) 6. be prepared for what’s next 6. be prepared for what’s next http://www.yourownbestseller.com

55. Sequence of Events for a Campaign #1.Email goes out with link to take prospects to special offer page #1.Email goes out with link to take prospects to special offer page #3. Return to special offer page and enter in info #3. Return to special offer page and enter in info #2. Buyers purchase from Amazon.com or BN.com #2. Buyers purchase from Amazon.com or BN.com #4. They are then auto directed to the “gifts” page #4. They are then auto directed to the “gifts” page 55 http://www.yourownbestseller.com

56. Starts with… 56 http://www.yourownbestseller.com Dear Friends, If you could change just one thing about your life, what would it be? Would you want better relationships, improved health, more wealth, happiness, or success? In his new book Jumping On Water: Awaken Your Joy ~ Empower Your Life, author Ted Karam teaches that there is ONLY ONE WAY to change anything - From The Inside Out! TODAY marks the Official LAUNCH of this incredible new book. To celebrate, leading experts and teachers like Bob Proctor, T. Harv Eker, Mark Victor Hansen, Peggy McColl, Chris & Janet Attwood, Mike Robbins, and many more, myself included, have joined Ted to offer you an amazing bundle of over 70 gifts worth thousands of dollars. I highly recommend that you check out this amazing offer.You must act TODAY to receive all the incredible bonus gifts. Click http://www.jumpingonwater.com/bkpromo.html to begin changing your life for the better – today!

57. http://www.jumpingonwater.com/bkpromo.html 57 http://www.yourownbestseller.com

58. Bonus gifts 58 http://www.yourownbestseller.com

59. Order Instructions 59 http://www.yourownbestseller.com

60. NEXT: Go to amazon 60 http://www.yourownbestseller.com

61. Redeem the gifts 61 http://www.yourownbestseller.com

62. Suggestion: Watch other Campaigns http://www.yourownbestseller.com 62

63. 63 Links to other campaigns: Ron Carson & Steve Sanduski http://www.avalancheparable.com/index.aspx Scott Martineau http://www.thepowerofyoubook.com/info.html Terri Khonsari http://raisingasuperstar.com/booklaunch/main.php http://www.yourownbestseller.com

64. 64 More links and samples… Dr. Wayne Dyer (Inspiration: Your Ultimate Calling) Sales Page: http://www.desktop- productions.com/log/dyer/waynedyerpromo1.html http://www.desktop- productions.com/log/dyer/waynedyerpromo1.html David Riklan and Eric Taylor http://www.masteringtheworld.com/ http://www.yourownbestseller.com

65. Standing Out http://www.yourownbestseller.com 65 Asked Cynthia Lett: “What makes you or your book different!” She said: Etiquette books are boring and this one isn’t! (Controversial) She also said: It is funny too! (Most people want to be entertained, rather than educated, this book is both entertaining and informative.)

66. http://www.yourownbestseller.com 66 http://www.youtube.com/watch?v=uXvM29Icov4

67. 5 Things EVERY Day! http://www.yourownbestseller.com 67

68. http://www.yourownbestseller.com 68 GoalMAPS Goal Management Achievement Planning System

69. Components of a GoalMAP Select Categories Select Categories Establish Priorities Establish Priorities Set Metrics Set Metrics Timeframes Timeframes Resources Resources Prioritize Prioritize Activities Activities http://www.yourownbestseller.com 69

70. www.ViralExplosions.com http://www.yourownbestseller.com 70

71. Book Launch Party http://www.yourownbestseller.com 71 http://viralexplosions.com

72. Thomas Troward “The Creative Process in the Individual” “No writer or lecturer can convey an idea into the minds of his audience. He can only put it before them, and what they will make of it depends entirely upon themselves – assimilation is a process which no one can carry out for us.” Assimilation = Absorption / Incorporation / Digestion / Integration / Adaption http://www.yourownbestseller.com 72

73. Something interesting… This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at www.gutenberg.net This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at www.gutenberg.net www.gutenberg.net http://www.gutenberg.org/files/10361/10361- h/10361-h.htm http://www.gutenberg.org/files/10361/10361- h/10361-h.htm http://www.gutenberg.org/files/10361/10361- h/10361-h.htm http://www.gutenberg.org/files/10361/10361- h/10361-h.htm http://www.yourownbestseller.com 73

74. Mastermind Group Inevitably one evolves Inevitably one evolves NOT part of this program NOT part of this program Give you a Mastermind Guideline Give you a Mastermind Guideline One person needs to lead it and give me their email address so that I can announce it. One person needs to lead it and give me their email address so that I can announce it. The first person to send an email with the SUBJECT: Mastermind please indicate that you want to lead the group and I’ll give out YOUR email address! The first person to send an email with the SUBJECT: Mastermind please indicate that you want to lead the group and I’ll give out YOUR email address! http://www.yourownbestseller.com 74

75. Rick Banks: Friendly Divorce http://www.yourownbestseller.com 75

76. Support Documents BSC Class 1 - Make the Most Out of Amazon (PDF version) BSC Class 1 - Make the Most Out of Amazon (PDF version) BSC Class 1 - Tips for Amazon (PDF version) MP3 Audio File - A Dog with a Bone Audio recording with Peggy McColl and Elle Newmark "A Dog with a Bone." MP3 Audio File - A Dog with a Bone Audio recording with Peggy McColl and Elle Newmark "A Dog with a Bone." BSC Goal MAPS (PDF version) GoalMAPS - a Goal Management Achieving Planning System to help you get and stay organized with all of the activities as you are creating your best-seller campaign. Mastermind Group Guidelines (PDF version) BSC Check Off Sheet (PDF version) BSC Project Plan Checklist (PDF version) BSC Project Plan Checklist -- Blank (PDF version) BSC Project Plan Checklist -- Blank (PDF version) http://www.yourownbestseller.com 76

77. To Do Review the materials Review the materials Go through all of the support documents Go through all of the support documents Keep a smile on your face and your heart Keep a smile on your face and your heart http://www.yourownbestseller.com 77

78. 78 See you on Tele-Class #2! In six days MONDAY, September 13th 7pm EST Peggy McColl http://www.yourownbestseller.com