1. Gurprit Singh Director, Emerging Technologies Microsoft UK

2. Client-Server Web SaaS?SOA? Web 2.0? ??? Mainframe

3. Drivers Technical Increase in CPU, Bandwidth, Storage Increase in connectivity Mobile devices Business N ew business models Advertising Long tail Outsourcing Off-shoring Social / Demographic Desire to create Desire to belong Globalisation Characterised by Consumer & SMB initiated Web 2.0 and games No IT/ little IT Participative Read Write Web Wikipedia Podcasting Collaborative Blogs, Wiki’s Ad based

4. Service delivery Service composition Service experience & economics SaaSSOA Web 2.0 Services are software +Take an expansive view +Need integration +Want platform = Software + Services

5. Thick OR ThinOnsite OR Off Control OR UnrestrainedCustomized OR Generic ServicesServices SoftwareSoftware The Power of Choice

6. Exchange Server: On-Premise or Hosted “Attached Services” from Microsoft Multiple User Experience “Heads”

9. Software+Services Software Services

11. Web PC Client Mobile Office TV-Connected

12. Customer Managed Provider Managed Traditional Software Hosted Outsourced IT Software as a Service Co-Managed Software, services & support offerings specifically designed for one-to-many delivery over the Internet Packaged software customized, deployed & managed by provider Today’s packaged software deployed on-premise Application Management Who manages the app software experience, SLA? Software Delivery How is the end-to-end experience delivered?

13. Traditional Software Hosted Outsourced IT Software as a Service Software Delivery How is the end-to-end experience delivered? Today’s In-House IT Outsourced IT, On-site Contractors, Asset Transfer, etc Co-Location Services Hosted Infra & Applications Amazon EC2, S3, Win+IIS+.NET Microsoft Exchange Hosted Services Salesforce.comOf fice Live “Building Block Services” “Attached Services” “Finished Services” Application Management Who manages the app software experience, SLA? Customer Managed Provider Managed Co-Managed

14. Traditional Software Hosted Outsourced IT Software as a Service Customer Managed Provider Managed Co-Managed Application Management Who manages the app software experience, SLA? Software Delivery How is the end-to-end experience delivered? “Building Block Services” “Attached Services” “Finished Services” Provider delivers development & hosting infrastructure. Customer delivers the application. Provider delivers service that augments existing on- premise IT function Provider delivers software application service end-to- end

15. Business New economic model New sales model Architecture New vs. existing codebase Multi-tenancy Cloud scale Self-service, provisioning and management Customization Security assumptions Operations 24 x 7 mindset Continuous release cycles

16. Cross organization, bottoms-up world Federated identity, data, logic, services Syndication Service level agreements

17. New level of development Composition of services, data, UX Lightweight to heavyweight New tooling required

18. We thought people would use our portal, but now we realize they want to use SAP in their own interface. People will prefer to retain their current user experience. People love Office. You can connect SAP [to Office] so they don't need to leave their comfort zone.“ “ We thought people would use our portal, but now we realize they want to use SAP in their own interface. People will prefer to retain their current user experience. People love Office. You can connect SAP [to Office] so they don't need to leave their comfort zone.“ -- Shai Agassi, President, SAP Product & Technology Group “ “ It is important to simplify and improve the user experience associated with enterprise applications interaction. Specifically, today most enterprise applications have Web-based user interfaces, but knowledge workers often find that these user interaction models are less intuitive to use and interfere with their daily work in Microsoft Office.“

20. “Attached”Services“Finished”Services “Building Block” Services Consumer & Small Business Live ID Virtual Earth Live Messenger CRM Live Hosted Exchange Exchange Services Windows Update Forefront

21. The Future of Business Computing Revitalization of IT Focus on business success Employee productivity and impact Customer experience The Future of Personal Computing From personal computer to personal computing Across multiple PCs and devices Blurring of digital workstyle and lifestyle Individual in control of their digital world