1. CARP AMBASSADOR PROGRAM 1/5/2016 CARP Ambassador Program 1

2. Agenda 1/5/2016CARP Ambassador Program 2  CARP Mission  Overview: The CARP Ambassador Program  What we expect of our Ambassadors  Role of the Ambassadors  Commissions, Offer Presentations and Administrative Details  Tips on how to be Effective  Questions

3. CARP Mission 1/5/2016CARP Ambassador Program 3 CARP is a national, non-partisan, non-profit organization Committed to advocating for a new Vision of Aging for Canada, social change that will bring financial security, equitable access to health care and freedom from discrimination CARP seeks to ensure that the marketplace serves the needs and expectation of our generation and provides value-added benefits, products and services to our members Through our network of chapters across Canada, CARP is dedicated to building a sense of community and shared values among our members in support of CARP’s mission

4. Overview: CARP Ambassador Program 1/5/2016CARP Ambassador Program 4 To generate CARP memberships to support our “March to a Million Members”, utilizing our network of committed and engaged Ambassadors Existing members are the best source for recruiting new members. Every time a member recruits a new member, or encourages an existing member to renew, it strengthens and advances the mission of CARP.

5. Overview: CARP Ambassador Program 1/5/2016CARP Ambassador Program 5  Strategic Initiatives  Revitalized image of CARP  Improved communications and public relations  Heightened Advocacy Efforts  Strengthened communities, online and offline  Enhanced member benefits package  Re-launched member magazine, “Zoomer”

6. What we expect of Ambassadors 1/5/2016CARP Ambassador Program 6 Must be CARP members in good standing Must understand and support the mission of CARP Must believe that membership is worthwhile and represents honest value Must understand that supporting the growth of CARP membership strengthens our advocacy, influence and ability to provide value-added benefits for our members

7. Role of the Ambassadors 1/5/2016CARP Ambassador Program 7  Must act in good-faith, and never falsely represent the organization  Must understand the ABC’s of CARP –we will provide background and training  You are not an employee of CARP, and an agency agreement will be provided  Opportunities to sell other products from CARP- Recommended vendors for additional commissions

8. Commissions  A commission will be paid to Ambassadors for each membership sold  Memberships can be sold to individuals, or at discounted rates to larger groups  Commissions will be paid on Renewals, only in instances where that membership originated with the Ambassador  Renewal commission rates are half the new member rate

9. Commission Structure Call or email for details

10. Group Membership Incentives 1/5/2016CARP Ambassador Program 10 Ambassadors can offer membership discounts to groups and organizations who either purchase memberships for their employees or members, or promote CARP memberships to them If group or organization is buying memberships for their employees or members, minimum of 20 is required, and a 25% discount can be extended Commission to Ambassador still based on full price The discount would apply to the initial term of membership – renewals would be at the regular price

11. Group Membership Rates Call or email for details

12. Processing Membership Orders 1/5/2016CARP Ambassador Program 12  Ambassadors will be provided with personal ID codes and self-addressed, postage-paid membership applications  Ambassadors will keep records with names, addresses, and phone numbers of the new member registrations and prospects for follow-up  Commission cheque to be issued to the Ambassador on a monthly basis

13. Application Form –Side 1

14. Application Form –Side 2

15. Administrative Details 1/5/2016CARP Ambassador Program 15  CARP Ambassador Questionnaire  Ambassador’s will be asked to fill out a questionnaire to determine their knowledge of CARP for training purposes  CARP Ambassador Agreement  Ambassador’s must sign an agreement that specifies their terms of engagement with CARP.

16. Tips on How to be Effective 1/5/2016CARP Ambassador Program 16 Emphasize the social purpose, member value, and satisfaction that comes with being a CARP member Develop and set an action plan for approaching 2-3 local clubs, businesses, or associations per week that are prospects for Group Memberships. Attend Job Fairs, Volunteers, Lifestyle Fairs, or other community events that attract Zoomers and prospective CARP members Be patient. It may take time for people to gain confidence in you and CARP and they may want to think things over. In that case, follow up.

17. Tips on How to be Effective 1/5/2016CARP Ambassador Program 17 Don’t try to force, or plead, with people to become a member Similar to classic sales training, “Ask for the order” --- ask directly for a person to become a CARP member Set goals for yourself. It becomes too easy to find excuses for not making calls unless you establish goals for yourself. Keep accurate records. Ask for other leads. Whenever possible, The National Office will provide leads in your community. Enjoy the Experience. People join CARP to support a good cause, do good and feel good about the effort. Don’t lose sight of that.

18. Tips on How to be Effective 1/5/2016CARP Ambassador Program 18  You will be provided with a Script for phone or email purposes. This is a guide for you, and provides nuggets of information on CARP’s mission and membership.

19. Thank you 1/5/2016CARP Ambassador Program 19 Questions? Contact:  Marisa Latini, Program Director, toll-free at 1-888-363-2279 or locally in Toronto at 416-363-2277 ext.233 marisalatini@rogers.com  Eric Vengroff, Vice President and General Manager ericv@zoomermedia.ca  Ross Mayot, Vice President Community Development r.mayot@carp.ca