1. Wants more high-margin comprehensive income

2. More business Radio Advertising Has gone down in price do to alternatives Internet Radio Social Media MP3 Players and etc. Radio Advertising more affordable to small, medium and large business owners who want to get their company advertised

3. Market Appleton Wisconsin Population over 72,000 people Average commute to Appleton is 20-30 minutes Good school systems Growing residential area for families.

4. Advertise 20 to 30 minutes people are driving into work from the suburbs. We advertise for the upper middle class families driving into work. Children: Birth–20 Approximately 25% of children under age 6. 59% of children age 6-12 years old having a visit. Overall, high-income children were twice as likely to have a visit.

5. Adults: 21–64 Among adults, the likelihood of having a dental visit varies by age, family income, race/ethnicity, and education. While 56% of adults with high income had a visit, only half as many 27% with low income had at least one dental.

6. Dental Visits

7. Family Income

8. Advertise We advertise early for these families morning commutes into work 6 am to 9am One 60 second spot 2 or 3 times within each hour Teeth whitening service Family income discounts Creates buzz about dentistry and provides more work for families kids which create more visits.

9. Price $70 for one 60 Second Ad 6 ads in 3 hour= $420 4 times a week =$1,680 For 4 weeks = $6,720

10. What Station or Stations The Fox 96.9 More males listen to rock stations 104.9 The Wolf More business oriented females likely listen to country music.

11. Results More exposure on Wilson Dentistry More customers from high income families More dental work for kids Exposure of business on radio on Wisconsin's very best Cumulus Stations

12. Sources http://www.gaebler.com/Cost-of-Radio-Advertising- In-Appleton---WI http://www.gaebler.com/Cost-of-Radio-Advertising- In-Appleton---WI http://meps.ahrq.gov/data_files/publications/cb17/cb1 7.pdf http://meps.ahrq.gov/data_files/publications/cb17/cb1 7.pdf http://appleton.cumulusradio.com http://localmarketingideas.com/how-much-does- radio-advertising-cost/ http://localmarketingideas.com/how-much-does- radio-advertising-cost/