1. Which is more safer?

2. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt © First Legion Consulting Pvt. Ltd.2009-03-092 Response from participants  “Car is safer, since the control is in my hands”  “Car is safer, since there is a higher chance of survival if a car crashes”  “Car is safer, because it touches the ground”  “Airplane is safer because there are less number of crashes as compared to cars”  “Airplanes are more safe because aviation safety management systems are better than automobile safety management systems”

3. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt © First Legion Consulting Pvt. Ltd.2009-03-093 Some data collected from the internet!  For airplanes –Airplanes are safer because crashes are lesser –Airplanes have professionals flying them  Against airplanes –There are 100,000 cars for every 1 airplane. So if we create a baseline, airplanes would be as unsafe as cars  So, what is the truth?

4. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt © First Legion Consulting Pvt. Ltd.2009-03-094 Which is more safer? (which has less pesticides?)

5. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt © First Legion Consulting Pvt. Ltd.2009-03-095 Response from participants (overwhelming majority)  “Apple is safer”

6. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt © First Legion Consulting Pvt. Ltd.2009-03-096 Common Food Item No: of equivalent bottles of coke as per BIS (Bureau of Indian standards) that must be consumed to ingest the same amount of pesticides 1 Large Egg (100gms) 3,853 bottles of cola 1 Cup Tea (100 ml) 9,347 bottles of cola A handful of rice (300gm) 34,180 bottles of cola Two apples (300 gms) 30,200 bottles of cola 1 Large glass of milk 6,560 bottles of cola Some data collected from the internet Disclaimer: Information collected from the internet. Author makes no claim on authenticity or accuracy

7. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt © First Legion Consulting Pvt. Ltd.2009-03-097 Fact!  There is so much data out there

8. What is safe depends on what you “think”!  Reality of security is mathematical  Feeling of security is psychological –You feel you are safe even though you may be not (Flying??) –You may not be safe even though you think you may be (Consuming cola??) 8 © First Legion Consulting Pvt. Ltd.

9. How does your mind decide what is safe and unsafe? The feeling of security Influenced by Perception Influenced by Inputs from Media Society Culture Work Practices Peers Etc…

10. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt © First Legion Consulting Pvt. Ltd.2009-03-0910 Example: “Perception” influences your choice of what is “safe” and “unsafe”  In 2006, in India there was a huge controversy around pesticides in Cola  There was huge coverage in media (TV, print and internet)  Media undoubtedly influences the way we think (perception)  Most participants in the training provided “what they saw in the media” as the reason as to why they considered cola unsafe!