1. The Future of Print by mark. quintos.

2. Traditional Print

3. The Task Ann Moore (CEO of Time) wants to: “Put the digital genie back into the bottle.” FIX IT!

4. Leading the Project Moore appoints John Squire (Senior VP) LOLWHUT?!

5. The Problem Declining sales in the print industry

6. The Problem Internet

7. The solution Time Inc. partnering with other large publishers Digital distribution Subscription-based service

8. The Pitch “Control a direct relationship with consumers while gaining leverage with heavyweights like Apple (AAPL) and Amazon (AMZN).”

9. The Reasoning Apple and music

10. The Reasoning (cont.) Amazon and e-books

11. Target Devices Computer E-book Readers

12. Mobile E-books in mobile market

13. Advertising Change advertising techniques

14. Challenges Joint venture = risky

15. Challenges (cont.) Yet another service

16. Challenges (Cont.) Convince device makers

17. Challenges (Cont.) Convince customers

18. The Outcome In negotiation Successful?

20. Thank you Article: http://mediamemo.allthingsd.com/20091 002/publishers-like-time-inc-s-hulu-for- magazines-proposal-what-will-apple- and-amazon-say/ http://mediamemo.allthingsd.com/20091 002/publishers-like-time-inc-s-hulu-for- magazines-proposal-what-will-apple- and-amazon-say/