1. San Francisco Hep B Free: Physician Engagement November 16, 2015 Stuart Fong, MD Chinese Hospital, San Francisco, CA www.sfhepbfree.org

2. San Francisco  Population = 780,000  Foreign born = 37%  APIA = 35%  Chinese = 20%  Size = 49 square miles  Safety Net = > 24 clinics  Hospitals = 10 campuses Includes LHH, VA Includes LHH, VA

3. SF Hep B Free  Campaign goals To create public and healthcare provider awareness about the importance of testing and vaccinating API for hepatitis B To create public and healthcare provider awareness about the importance of testing and vaccinating API for hepatitis B To promote routine hepatitis B testing and vaccination within the primary care medical community To promote routine hepatitis B testing and vaccination within the primary care medical community To ensure access to treatment for chronically infected individuals To ensure access to treatment for chronically infected individuals  Strategies Public Awareness Public Awareness Screening Screening Vaccination Vaccination Follow-up / Access to care Follow-up / Access to care  Initial funding and staffing support Collaborative efforts between the SF Department of Public Health, AsianWeek Foundation, and Asian Liver Center at Stanford Collaborative efforts between the SF Department of Public Health, AsianWeek Foundation, and Asian Liver Center at Stanford

4. SF Hep B Free  An innovative collaboration of public/private partners  Galvanized multiple constituents for sustainability  Partners encompass health care sector, non-profits, academia, elected officials, business community, CBOs, and media  Recognized by CDC & OMH as National Model www.sfhepbfree.org

5. Using Available Resources

9. Keep it fun! And meaningful

10. Thank you! SEE A DOCTOR WHO TESTS FOR HEPATITIS B B. Sure B. Tested B. Free www.sfhepbfree.org