1. Engineering Presentation Owner: EWOO 001-90504 Rev *C Tech lead: ZSK Replace EEPROMs with a Superior Solution F-RAM Solution for Automotive Infotainment Presentation: To provide an engineering overview to customers for a Cypress solution. Title slide: To define what the presentation will cover. The subtitle is a one-sentence statement of the key opportunity.

2. Engineering Presentation Owner: EWOO 001-90504 Rev *C Tech lead: ZSK Nine million Automotive Infotainment Systems were produced in 2013 Annual production is expected to grow quickly to 60 million by 2019 Automotive Infotainment Systems offer new features: Real-time local traffic and retail information Radar-based parking assist and safety systems Independent rear-passenger audio/video Wireless Internet Adaptive voice control These new features require additional high-performance, high-reliability nonvolatile memories EEPROM cannot meet these requirements without increasing design costs Automotive Infotainment Systems require high-performance, high-reliability, low-cost nonvolatile memories Market Vision: To define the market opportunity. Presents compelling data and end product photos relevant to the local market. Demand for New Features Is Driving Fast Automotive Infotainment Growth 3 Automotive Infotainment System by Alpine

3. Engineering Presentation Owner: EWOO 001-90504 Rev *C Tech lead: ZSK Terms You Will Hear Today Automotive Infotainment System An integrated electronic system in a vehicle that provides audio/visual entertainment, vehicle status information, and communications and navigation data Ferroelectric Random Access Memory (F-RAM™) A fast-write, high-endurance, low-energy nonvolatile memory that uses ferroelectric technology to store data Electrically Erasable Programmable Read-Only Memory (EEPROM) A common nonvolatile memory that uses floating-gate technology to store data Page Write A write to a fixed-length, contiguous block of memory (e.g., a 128Kb block in an EEPROM) Soak Time The time, typically 5 ms, required to complete an EEPROM Page Write after the data is presented at the input buffers Write Endurance The number of times a nonvolatile memory cell can be rewritten before it wears out Wear Leveling A method to prolong EEPROM Write Endurance that uses up to 8x more EEPROM capacity and a software algorithm to move storage to unused memory addresses when the Write Endurance limit on the active addresses is reached AEC-Q100 A quality standard defined by the Automotive Electronics Council used to verify the reliability of ICs and qualify them for automotive applications Terms of Art (ToAs): To clearly define for engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution. 4

4. Engineering Presentation Owner: EWOO 001-90504 Rev *C Tech lead: ZSK Design Problems Engineers Face 1. Automotive Infotainment Systems must store settings, status and navigation data on power loss Soak Time for EEPROMs requires 5 ms of active power per Page Write Soak Time requires additional capacitors or batteries to perform a Page Write on power loss, increasing system cost 2. Automotive Infotainment Systems exceed the 1-million-cycle Write Endurance limitation of EEPROMs Wear Leveling is required to improve EEPROM Write Endurance to support a 20-year automotive lifetime requirement Wear Leveling requires up to 8x the memory capacity and additional software, increasing system cost 3. Automotive manufacturers require AEC-Q100-qualified nonvolatile memories Cypress F-RAM solves these problems Requires no Soak Time, eliminating the need for additional capacitors or batteries to complete a Page Write on power loss Provides 100 trillion write cycles, eliminating the need for Wear Leveling Cypress now offers AEC-Q100-qualified memories in volume Cypress F-RAM is a high-performance, high-reliability, low-cost replacement for EEPROMs in a fast-growing market Traditional Approach and Challenges: To present the traditional approach and the challenges engineers will face when using it to realize the Market Vision. Ends with a one-sentence segue clearly stating the benefit of the Cypress solution. 5

5. Engineering Presentation Owner: EWOO 001-90504 Rev *C Tech lead: ZSK File System Memory Controller Worn Cell Up to 8x EEPROM capacity for Wear Leveling 1.5-mF capacitor to hold up the system for 5 ms per Page Write for Soak Time Wear Leveling software algorithm to increase EEPROM Write Endurance To get started, you should: Select an F-RAM serial memory in the F-RAM Product Selector Table on Cypress.com; click Order to request free samplesF-RAM Product Selector Table View our F-RAM Demo VideoF-RAM Demo Video Register at www.cypress.com to gain access to online technical supportwww.cypress.com F-RAM Solution: Simple and Superior Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started. To produce high-performance, low-cost Automotive Infotainment Systems. By choosing F-RAM as your nonvolatile memory solution… AEC-Q100 F-RAM pin-to-pin replacement for EEPROM SOIC8 6a Automotive Infotainment System by Hyundai Simplify a conventional, complex, EEPROM-based design… 2 x 256Kb 1 x 64Kb

6. Engineering Presentation Owner: EWOO 001-90504 Rev *C Tech lead: ZSK Design an Automotive Infotainment System with F-RAM Infotainment System with F-RAM Example F-RAM is used for storing: Audio settings Radio settings Bluetooth settings GPS coordinates GPS calibration data Climate control settings F-RAM simplifies your design Eliminates Wear Leveling firmware Eliminates Soak Time capacitors Replaces multiple EEPROMs Serial F-RAM part options: Densities: 4Kb to 2Mb Voltages: 2 V to 5.5 V Interfaces: SPI: Up to 40 MHz I 2 C: Up to 3.4 MHz Packages: SOIC8, DFN8, EIAJ8 Quality: AEC-Q100 Grades 1 and 3 Cypress F-RAM offers you a simple, reliable, fast and high-endurance nonvolatile memory solution Cypress Solution: To give details on CY products and show compellingly how they solve the challenges highlighted on a previous slide. 6b MCU DRAM Flash Navigation, Entertainment and Communications Subsystems UART/USB CAN Touch Controller F-RAM 4 4 16 Nonvolatile Memory 16 4 22

7. Engineering Presentation Owner: EWOO 001-90504 Rev *C Tech lead: ZSK App Notes: SPI Guide for F-RAMSPI Guide for F-RAM F-RAM Data Protection During Power Cycles Interfacing SPI F-RAM with PSoC ® 4 F-RAM™ Solution Example – Automotive Infotainment System Design Challenges Capture setting, status and navigation data on power loss Ensure power to complete a Page Write on power loss Log data continuously over a 20-year product life span Design with AEC-Q100-qualified components Cypress F-RAM Solution Requires no Soak Time to write data Requires no additional capacitors or batteries Provides endurance of 100 trillion write cycles Now offers AEC-Q100-qualified memory components in volume F-RAM Value Suggested Collateral Block Diagram Automotive Infotainment System by Hyundai Solution Examples: To give detailed one-page Solution Examples from the field in the specified format. 7 MCU DRAM Flash Navigation, Entertainment and Communications Subsystems UART/USB CAN Touch Controller F-RAM 4 4 16 Nonvolatile Memory 16 4 22 How To Get Started Click on the links above to download and view F-RAM Suggested Collateral Order Samples from your distributor: Cypress Distributor List Register at Cypress.com to access online technical supportCypress Distributor ListCypress.com

8. Engineering Presentation Owner: EWOO 001-90504 Rev *C Tech lead: ZSK Cypress F-RAM vs. Competition FeatureF-RAMEEPROMNOR Flash Write Delay 0.005 ms5 ms Endurance (Cycles) 10 13 600K10 5 Wear Leveling Required NoYes Active Read/Write Current 1 3 mA/3 mA2 mA/2 mA 3 8 mA/15 mA Sleep Current 20 µA15 µA 3 100 µA SPI 2 Speed 16 MHz10 MHz75 MHz I 2 C Speed 1 MHz N/A 1 Maximum current, AEC-Q100 −40° C to 125° C, 10-75 MHz, 2.5-3.6 V 2 Serial Peripheral Interface 3 Comparing one F-RAM device to one EEPROM device; Automotive Infotainment Solution would require 2x EEPROM devices Competitive Comparison: To define key features of the Cypress solution and demonstrate its superiority over the Next Best Alternatives (NBAs). Must be credible and objective to the salesperson and customer. 8

9. Engineering Presentation Owner: EWOO 001-90504 Rev *C Tech lead: ZSK F-RAM Auto Infotainment Solution Value Competitor EEPROM: 2x) ST M95512-DRMN3TP 512Kb AEC-Q100 Priced: $2.50 1 BOM Integration 5-ms Soak Time Page Writes: Nichicon URU1A222MHD1TO 2.2-mF capacitor Priced: $01.39 1 Additional Value Wear Leveling firmware development: New firmware development, testing and certification; 25 man-weeks @ $2,000/man-week amortized over 500,000 units Value Added: $0.10 $2.50 $0.39 $0.10 $2.99 Competitor Capacitor for 5-ms Soak Time Page Writes BOM Integration Value Wear Leveling firmware development Total Additional Value Total Value Delivered Target Cypress Solution: Total Cost: 20% Total Savings: FM25CL64B-GA $2.40 1 $0.59 1 Digikey website 1ku pricing on 7/01/2015 EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality. 9

10. Engineering Presentation Owner: EWOO 001-90504 Rev *C Tech lead: ZSK Here’s How to Get Started Call to Action: To tell customers how to start their design process. 1.Use the F-RAM Product Selector Table to order free samples of F-RAM serial memoryF-RAM Product Selector Table 2.View our F-RAM Demo Training VideoF-RAM Demo Training Video 3.Register to gain access to online technical supportRegister 11 Automotive Infotainment System by Hyundai Automotive Infotainment System by Daewoo

11. Engineering Presentation Owner: EWOO 001-90504 Rev *C Tech lead: ZSK References and Links F-RAM Demo Training Video: F-RAM Demo Training VideoF-RAM Demo Training Video FM25CL64-GA Datasheet: 64Kb SPI F-RAM64Kb SPI F-RAM App note AN304: SPI Guide for F-RAMSPI Guide for F-RAM App note AN302: F-RAM Data Protection During Power CyclesF-RAM Data Protection During Power Cycles App note AN89659: Interfacing SPI F-RAM with PSoC ® 4Interfacing SPI F-RAM with PSoC ® 4 Web page: Cypress Serial F-RAMsCypress Serial F-RAMs Roadmap: Cypress Nonvolatile RAMCypress Nonvolatile RAM References and Links: Provide a comprehensive view of resources to assist in learning about and adopting the solution. 13