1. marketing GREWAL / LEVY M 14 Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin POM 131 http://www.youtube.com/watch?v=Mi1QBxVjZAw SUPPLY CHAIN MANAGEMENT

2. Supply Chain, Marketing Channels, and Logistics are Related Marketing channelLogistics managementSimilar but different 14-2

3. Supply Chains Add Value 14-3

4. Supply Chains Streamline Distribution Reduce number of transactions Increase value for consumers More efficient and effective 14-4

5. Supply Chain Management Affects Marketing Fulfilling delivery promisesMeeting customer expectationsReliant on an efficient supply chain 14-5

6. Pull and Push Supply Chain Pull Orders based on sales data More accurate inventory Better when demand is uncertain Push Merchandise allocated based on forecast Does not need sophisticated IS system Good for steady demand items 14-6

7. The Distribution Center Shipping to store Preparing to ship Getting Merchandise Floor Ready Storing and Cross-Docking Receiving and checking using UPC and RFID Management of inbound transportation 14-7

8. Managing Supply Chains Through Vertical Integration Independent or conventional supply chain 14-8

9. Types of Vertical Marketing Systems Independent or conventional supply chain Administered vertical marketing system Contractual vertical marketing system Corporate vertical marketing system 14-9

10. Managing Supply Chains Through Strategic Relationships Strategic Relationships Mutual Trust Open Communications Common Goals 14-10