1. Copyright © Texas Education Agency, 2011. All rights reserved. Marketing Dynamics, Unit 1, Lesson 3

2. Copyright © Texas Education Agency, 2011. All rights reserved. Copyright and Terms of Service Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked ™ as the property of the Texas Education Agency and may not be reproduced without the express written permission of the Texas Education Agency, except under the following conditions: 1)Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies of the Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from the Texas Education Agency; 2) Residents of the state of Texas may reproduce and use copies of the Materials and Related Materials for individual personal use only without obtaining written permission of the Texas Education Agency; 3) Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any way; 4) No monetary charge can be made for the reproduced materials or any document containing them; however, a reasonable charge to cover only the cost of reproduction and distribution may be charged. Private entities or persons located in Texas that are not Texas public school districts or Texas charter schools or any entity, whether public or private, educational or non-educational, located outside the state of Texas MUST obtain written approval from the Texas Education Agency and will be required to enter into a license agreement that may involve the payment of a licensing fee or a royalty fee.

3. Copyright © Texas Education Agency, 2011. All rights reserved. Goals The student will communicate effectively in a business setting; The student will develop effective business correspondence such as memoranda, business letters, and reports using correct grammar, spelling, punctuation and format; The student will use technology in receiving and sending business communication; The student will apply written directions to achieve tasks The student will handle telephone calls in a businesslike manner The student will make oral presentations

4. Copyright © Texas Education Agency, 2011. All rights reserved. Terms Communication Sender Receiver Message Channels Feedback Memorandum

5. Copyright © Texas Education Agency, 2011. All rights reserved. It is important in business to be able to communications effectively. Above average speaking, listening and writing skills are required for many business jobs.

6. Copyright © Texas Education Agency, 2011. All rights reserved. Communication is the process of exchanging information. Senders Receivers Messages

7. Copyright © Texas Education Agency, 2011. All rights reserved. Two types of communication Verbal Non-Verbal Body language

8. Copyright © Texas Education Agency, 2011. All rights reserved. Channels are how messages are delivered Face-to-face Telephone Email Letters Reports

9. Copyright © Texas Education Agency, 2011. All rights reserved. Feedback is when the receiver responds to the sender. Questions Comments Restate message for understanding

10. Copyright © Texas Education Agency, 2011. All rights reserved. When speaking in a business setting it is important to Know your purpose Use your voice effectively Speak formally

11. Copyright © Texas Education Agency, 2011. All rights reserved. Telephone Skills Answer with a cheerful but formal greeting Tell them who you are and where they called “Accounting Department, this is Kathy speaking” Be courteous and don’t interrupt Be prepared to take a message Have paper and pen ready

12. Copyright © Texas Education Agency, 2011. All rights reserved. Writing take more time and thought than having a conversation. It is important that your thoughts are organized and well written with proper spelling and grammar. Always proof read!

13. Copyright © Texas Education Agency, 2011. All rights reserved. Considerations when writing Know your reader Know your purpose Know your subject

14. Copyright © Texas Education Agency, 2011. All rights reserved. Proper letter format Return address Date Inside address Salutation Body Closing Signature block

15. Copyright © Texas Education Agency, 2011. All rights reserved.

16. Email has become a very popular way for business people to communicate. Faster than letters Doesn’t waste paper Can be more informal than letters

17. Copyright © Texas Education Agency, 2011. All rights reserved. While email can be less formal than letters it should never be considered private. Continues to exist in digital form long after deleted or erased because of computer backups. Can be subpoenaed in a lawsuit so many companies have strict policies Only save essential email Don’t forward email without senders permission. Delete any copyrighted material you don’t have permission to use.

18. Copyright © Texas Education Agency, 2011. All rights reserved. Memorandums or memos are using for internal company communications. Usually brief Covers only one subject Memorandum To: From: Subject: Date: Body of memorandum or message

19. Copyright © Texas Education Agency, 2011. All rights reserved. http://www.sxc.hu/photo/1224063http://www.sxc.hu/photo/1224063 - telephone http://www.sxc.hu/photo/65166http://www.sxc.hu/photo/65166 - panel discussion http://www.sxc.hu/photo/476030http://www.sxc.hu/photo/476030 - man with arms crossed http://www.sxc.hu/photo/1238327http://www.sxc.hu/photo/1238327 - questions http://www.sxc.hu/photo/1260787http://www.sxc.hu/photo/1260787 - keyboard