2. AGENDA What is P&G Award How does it work How to partecipate FAQs
The Business Case
The final
How to partecipate
FAQs

3. HAVE YOU EVER WONDER.... “How is working in a multi-national company?”
“What are the daily challenges
faced by managers?”
“How different departments
work together?”

4. PARTICIPATE TO P&G AWARD!
... EXPERIMENT YOURSELF
PARTICIPATE TO P&G AWARD!

6. How to explode Shave Care category in World 2.0
THE BUSINESS CHALLENGE
How to explode Shave Care category in World 2.0
A Joint Business Plan with a real Customer

7. 6 BUSINESS FUNCTIONS INVOLVED
F&A
MARKETING
(Finance and accounting)
SALES
CMK
(Customer Business Development)
Strategic Sales
(Consumer Market Knowledge)
SNO IT
(Supply Network Operations)
Supply Chain
(Information and Decision Solution)
IT Solutions
Materiale confidenziale P&G. Ogni divulgazione ulteriore in mancanza di un espresso consenso scritto di P&G è vietata

8. A NEW INTEGRATED BUSINESS PLAN to one of your top customer.
THE BUSINESS CASE
You will be in charge of addressing the business challenge working with all the functions to build:
A NEW INTEGRATED BUSINESS PLAN
to one of your top customer.

9. Consumer/Shopper understanding
THE BUSINESS CASE
Structure and business questions
Provide a SWOT analysis of Gillette business with focus on your customer, based on background data,
Identify purchase barriers, based on consumer researches
Build a digital plan to win with your target tackling their purchase barriers
Preliminary Analysis
Consumer/Shopper understanding
Marketing plan

10. Sales, IT and Financials
THE BUSINESS CASE
Structure and business questions
Logistic
Analyze customer sell-out data in order to identify ideal assortment choices.
Define the best plan to win in Store, evaluating incremental revenues and ROI
Create a disruptive tool to win In Store and in the e-channel
Optimize logistics ensuring sustainability
Sales, IT and Financials
Present your plan to explode Shave Care Category, showing how it will bring value to both P&G and Dahlia Stores.
BUSINESS PROPOSAL

11. THE BUSINESS CASE Evaluation Criteria Analysis
Originality of the proposed idea
Coherence of all parts of the business case
Strategic approach and coherence with the brand
Problem solving

12. WHAT’S NEW in 2015 EDITION?
The challenge will involve students from all Italian, Spanish and Portuguese universities.

13. HOW DOES IT WORK?

14. THE FINAL
Top 6 winning teams will fly to Madrid to present their projects to P&G Top Management
All the members of Top 6 teams will have the opportunity to access to recruiting process.

15. www.pgaward.com HOW TO PARTECIPATE
P&G Award will be a completely web-based challenge at:

16.
Thank you