1. Campaigning Taking active roles as citizens at the local, state, and national levels

2. Campaigning- Purpose Without going getting their message heard, voters would not know who these people were or what they stood for

3. Campaign Process Canvassing: Party volunteers go door to door Ask for votes Take public opinion polls Endorsements: get a popular person to support their candidate publicly Advertising and Image Molding: people work to project a certain attitude or image

4. Campaign (Propaganda) Techniques Tactics used by interest groups to get their candidates elected –Glittering generalities –“Just Plain Folks” –Endorsements –Bandwagon –Symbols –Stacked Cards

5. Glittering Generality “George Bush: Making the World Safe for Democracy”

6. Just Plain Folks George Bush rides his pickup truck– just like you and me. Well, YOU at least.

7. Endorsements George Bush endorses Arnold Schwarzenegger during the California recall election

8. Bandwagon

9. Symbols Use of the flag or other patriotic symbols to illicit positive responses from voters

10. Stacked Cards (Testimonials) Giving one side of the issue Served as chair of the Congressional Missing and Exploited Children's Caucus

11. Campaign Financing Public Funding: –The Presidential Election Campaign Fund gives money to candidates who have raised $100,000 on their own –The two major parties split the fund in half if they promise not to accept any other contributions.

12. Campaigning Financing –Private Funding Hard Money: individual donations made directly to a candidate Soft money: donations made indirectly to a candidate’s campaign through another organization like his political party

13. Political Action Committees PAC’s are organizations formed by businesses and interest groups to fund a candidate’s campaign –they are a major source of soft money –Big businesses filter money through these organizations to a political party

14. Campaigning Funding Campaign Finances pay for –Ads (television and newspaper) –Pamphlets –Touring states and districts –Campaign employees

15. Controversy over Campaign Finance Arguments: –Money mainly helps incumbents (people already in office) –Middle and Low class people will never be able to raise enough funds to compete with wealthy candidates –Federal Election Commission tries to monitor where funding come from

16. Funding