1. Exterior Design Display Windows  Several – Using Dummies and Tables

2. Two Entrances for the ground and first floor

3. Lighting  Bright  Spot light for the display

4. Signage  Red for the Background and White for the Name

5. Interior Design Lighting  Dim, spot light for the product  Yellow fluorescent

6. Color  Brown and Red

7. Sound  Pure Soft Music  Small Volume

8. Layout  Grouping of product  Wider Aisles

9. Extent of Crowding  Not too much customers  A Lot of staffs  The ratio ≈ 1:1

10. Display  Products neatly stacked  On the table

11. Fixtures

12. Flooring  Brown Wood

13. History Established in 1959 in HK Promote and Sale the Chinese arts and crafts There are 6 outlets in HK Long history of excellent reputation in the field of Chinese arts & crafts

14. Location Star House, Tsimshatsui Surrounding Building  Habour City  Hong Kong Culture Centre Adjacent to the Star Ferry, Bus Terminal and MTR Station

15. Product The merchandise is mainly jadeite( 硬玉 ), jewellery, stone carvings, antiques, porcelain( 瓷 器 ), embroidered products( 刺繡 ), cloisonné( 景 泰藍瓷器 ), silk fabric, handicrafts, traditional Chinese fashion, tonic and embroidery. Private Brand Name: Home Art

16. Price

17. Promotion Web Site In-Store leaflets Newspaper Magazine MTR Light box Exhibitions

18. Customer Service Store Personnel  Neat and Tidy Suit  Friendly  Fluently in Cantonese, English and Mandarin

19. Shoppers  Local and Tourism  Mainly foreigners