1. Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ 07458 Key Players in Exhibitions O.H. 29.1

2. Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ 07458 Goals of Exhibitors at Exhibitions Display their goods and services to attendees Educate attendees about their goods and services Generate sales Benchmark against other competitors at the exhibition Introduce and test new products and services Visit with regular clients Network within the industry O.H. 29.2

3. Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ 07458 Exhibition and Sponsor Partnerships Exhibitions bring together exhibitors with products/services to sell and buyers who may purchase these items. Exhibitors provide promotional materials and products, if applicable, to attendees who visit their booths. Exhibitor costs can be significant; sponsors encourage attendees to visit booths. An exhibitor’s prospectus informs exhibitors about their responsibilities. O.H. 29.3

4. Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ 07458 Common Locations for Exhibitions Convention centers Hotels Private halls Universities and colleges Arenas Private auditoriums Agricultural pavilions Fairgrounds Parks Cruise ships O.H. 29.4

5. Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ 07458 Examples of Assistance Provided by Exhibition Service Contractors O.H. 29.5

6. Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ 07458 Common Exhibit or Booth Designs O.H. 29.6

7. Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ 07458 Responsibilities of Exhibition Manager The exhibition manager is an employee of the sponsoring organization and coordinates all aspects of the trade show. –Selling booth space –Assigning booth locations –Ensuring that exhibitors follow rules –Monitoring security and registration procedures He/she tries to create lasting relationships between exhibiters, the show sponsor, and the exhibition service contractor. O.H. 29.7