1. Knowledge Sharing on Farmers’ Marketing Initiatives of Organic Rice

2. Actors and Locations Organic marketing initiatives implemented by Farmers Network Council (JAMUNI) of Brebes, Central Java, which focuses on the 50 Household in 5 villages covering 10 hectares with 40 tons production capacity of rice per harvest. The 5 Villages are: 1. Buaran Village, Bantar Kawung Subdistrict, Brebes (10 household) 2. Tonjong Village Tonjong Subdistrict, Brebes district (15 household) 3. Balapusuh Village Tonjong Subdistrict, Brebes (10 household) 4. Tanggeran Village Tonjong Subdictrict, Brebes (5 household) 5. Kalinusu Village Bumiayu Subdistrict, Brebes (10 household) Brebes, Central Java

3. Structure Organization ALIANSI PETANI INDONESIA (INDONESIA PEASANT ALLIANCE) JAMUNI PEASANT COUNCIL EXECUTIVE BOARD Training & Advocacy Data & Information Production management economy business Peasant Group

4. Organic Rice Chain Peasant Peasant Group Family consumption 20 tons organic rice per harvest for sale (20 tons rice per harvest) Organic Rice Trader Consumer

5. Lesson Learn on Farmers’ Marketing Initiatives of Organic Rice Farmers Family consuming healthy and safe organic rice Maintaining Local Seeds and Local Microorganisms in organic rice production Increasing farmers' family income due to the price of organic rice is better than non-organic rice Farmer groups producing organic fertilizer that can be used as a side income Shorten of the marketing chain is very profitable for farmers Increased awareness of organizational and group

6. Obstacles and Challenges The location of organic rice still scattered, not in group. Weather and unpredictable season, affecting the production Selling price of organic rice in the public market is still relatively low Organic Rice Certification is still expensive Organic rice market access is still limited for certain groups Low awareness of consumers to consume rice healthy and safe. Rural economic institutions such as food warehouse (Lumbung) or cooperation is yet optimal. Local seeds that easily adapt to the soil is getting decrease.

7. STRATEGY TO SOLVE THE PROBLEM Organizing farmers in a particular group of territory Need to understand the weather and the season to decrease the crop failure Link a network for organic rice market Exchange the very tight rules on certification of organic rice or at least the certification process carried out by groups Increasing consumer awareness of the importance of eating organic rice Growing food barns (lumbung) or cooperatives that support family farmers access to capital Collecting and developing the good local seed

8. INTERVENTION / SUPPORTS NEEDED AspectNational SupportRegional Support Technical Support 1.Training of seed breeding 2.Training of cooperation 1. Study comparative on organic agriculture Market Support 1.Network for organic rice market 2.Capital access 1.Network for organic rice market 2.Capital access Policy support1.Change the PVP law 2.Change the certification policy 1.Change the WTO policy on agriculture

9. TERIMA KASIH Thank You