1. mathematical methodsin marketing

2. what do we want to do ? maximum benefit

3. method: establishment of mathematical model survey drawing charts for statistics use mathematical formulas for calculations

4. contents: mathematics function using in marketing linear programming in market summary of the examples

5. Mathematics has many applications in business and it’s really functional. We can maximize our profits and improve our sales plan if we make full use of math. Then I and my parter will talk about two simple examples.

6. Example one

7. Mathematics function using in marketing When one goods costs 10 yuan,we can sell 500 commodities. If the price of the goods increase 1 yuan.the quantity of good will decrease 10 commodities. then when how large is the price of the goods,we can have the largest profit.

8. Example two

9. linear programming in market There is a hardware manufacturers. They have 500 screws and 400 nuts. Per product A needs one screws and two nuts and per product B needs two screws and one nut. According to the market prices,one product A sells 2 dollar, and one product B sells 3 dollar. Then, how can we distribute the material to maximize our profits?

10. Summary

11. the above two problems are simple for us.But the mathematics behind the problem can reflect some basic mathematicial thoughts. the first one use mathematical function which is very useful and important to sovle the problem.and the second is the establishment of mathematical model. In a word,mathematics comes from our daily life,and it can help us make some problems more easier.

12. End! thank you!