1. Fiona Richmond Project Manager Scotland Food & Drink

2. Food & drink industry success What is food tourism The facts about food tourism in Scotland Where are we now? Challenges What can you do? The food tourism opportunity

4. What is food tourism? “The pursuit and enjoyment of unique and memorable food experiences, both far and near” World Travel Association”

5. The facts £2m per day visitor spend on food and drink £1 in every £5 spent per day is on food and drink Visitors willing to pay 15% more for food that is of local or regional origin 80% UK visitors say food and drink influence where to go on holiday 75% visitors to Scotland want to try local produce & regional specialities 75% satisfied with availability of local produce Scottish produce = higher sales of around 20%

6. Where are we now: Scotland’s Year of Food and Drink 2015 Key objectives are to increase: Use and promotion of Scottish produce across the tourism and events industry Level of satisfaction with food and drink amongst visitors to Scotland Level of satisfaction with food and drink amongst event attendees Contribution to overall value of sector from tourism and events

7. Collaboration Good Food Nation ambition Taste our Best Experiencing Scotland Pledge Agritourism Local & regional intiatives Events - food charter/quality catering Protected Food Names Where are we now

8. Where are we now: Food Trails

9. Where are we now: Taste for Tourism summit Oban, Argyll, 4 th November 2015 www.tastefortourism.scot

10. Challenges Supply chain Maintaining consumer demand for quality food and drink Showing businesses why provenance matters Improving collaboration Food & drink careers in tourism – reputation Others? How can we help?

11. Year of Food and Drink

13. What can you do Work together Build links with local & Scottish suppliers Put provenance first Taste our Best Shout about your food tourism offering – be proud Connect with Scotland Food & Drink & other partners Get involved with Year of Food and Drink Take inspiration from elsewhere

14. What is food tourism?

16. Thank you Fiona Richmond fiona@foodanddrink.scot 0131 335 0947 @fionarichmond8 @scotfooddrink @Eat_Scottish www.scotlandfoodanddrink.org/yofd