1. Ruckus Wireless Maher Kalthoum Hospitality Solutions Manager
Middle East and Africa (MEA)

2. Agenda
Company Overview
Hospitality Focused
The Power of WiFi Location
Ruckus Differentiators
Product Overview
Q&A

3. Fast and Fierce 48,000+ 100+ Granted 11,000+ 2004 Customers Patents
Formed
2004
Sunnyvale, CA
Partners
11,000+

4. Enterprise WLAN Leadership“
Ruckus has a strong history of internal innovation, from the pioneering of wirelessIPTV transport technology to various advances in antenna technology, including being an industry pioneering of adaptive antenna arrays and many other advanced RF functionalities. The company continues to add to and redefine its value proposition.
Cisco ”
2014 MarketScape Report

5. Hospitality Focused

6. Perfecting Connection with Your Guests

7. Reliable Wi-Fi Today’s Reality is no longer a nice-to-have amenity.
It’s a prerequisite for doing business.

8. 90% 63% Today’s Reality of today’s travelers Book hotels
Expect high-speed
WiFi
Book hotels
based on
High-Speed WiFi
Source: iPass Inc. Hospitality Findings Report 2010

9. Won’t Rebook Due to Bad WiFi
Today’s Reality
83%
36%
of Guests Take Time
To Report
Bad WiFi
Won’t Rebook Due to Bad WiFi
Source: iPass Inc. Hospitality Findings Report 2010

10. The Power of Wi-Fi Today

11. Hotspot 2.0… only the Beginning
Connect your guests
Connect WITH your Guests!
Ruckus Proprietary and Confidential

12. Hotspot 2.0 Automates Network Discovery & Selection
Home Authentication (HLR, HSS, SMS)
HS2.0 capable AP
HS2.0
capable
device
Association and authentication 2 1 U
Single SSID 3
Roaming Hubs
RADIUS Proxy
Ruckus Proprietary and Confidential

13. The Power of Wi-Fi Location
Location Based Services Opens the Door to a World of New Services
Map guide
Location-based promotions
Personalized information delivery
Friend- and staff-finder apps
Traffic-based monetization
Brand mobile app for loyalty guest
Foot traffic analytics
Location
Visitors per
Hour
Visitors per Day
Average Stay
Lobby 52
385
3:52
Restaurant 40
259
5:24
Spa 19 95
2:21
Store 15 79
2:15
qUADRIGA WORLDWIDE SALES MEETING

14. Integrating Indoor Location Based Services
Analytics
Convention footfall
heat-map
Real-time tracking, housekeeping
Targeted promotion
Ibeacon or BLE, one of the most ‘disruptive’ technologies of 2014
Increased revenue opportunities and enhanced customer experience
iBeacons implements a Bluetooth Low Energy (BLE) profile for micro-location, which opens up new possibilities for hotels and resorts using geo-fencing
Hotel apps in combination with beacons can take away many of the hotel formalities and make aspects such as room service, contact with staff, and in-room entertainment more interactive. The app is thus, more than just a tool, it is a personal concierge in itself.
1. Check-in: Waiting in long queues in order to check into your hotel is the last thing any guest wants to do. Imagine a guest walks into your hotel lobby, and receives a ‘check-in’ push notification on the hotel app. The push notification shows the reservation, asks for confirmation and the guest has digitally checked in!
The guest neither has to wait in a queue, nor search for the reservation number, and the app has already retrieved their personal details from the time of booking the room. As soon as he walks into the lobby, within the range of the beacon placed there, he is recognized, and a message is  triggered to the app on his phone. If your hotel app has a Passbook integration, the reservation details would pop up on the phone screen when the guest crosses the geo-fence threshold of a defined iBeacon location. This gives the guest a great, hassle-free experience as soon as he enters the hotel.
2. Finding the room and indoor navigation:  We all know that GPS is not very effective in an ‘indoor setting’, for example, inside a shopping mall, museum, hotel or a casino. Aggravating the problem of weak or unavailable signal is the indoor navigation – the exact location of the room, the spa inside a hotel, or the restaurant or the roulette table in a casino. One can enable a mobile user to navigate and interact with specific regions geo-fenced using beacons. These devices can be used to determine the position of a guest in a large hotel, and direct him to his room.
These can also be used to build an interactive tour of a hotel or a resort, where users’ attention is directed to specific exhibits as they walk freely within the building. This feature enables indoor navigation similar to GPS, in settings where GPS signals aren’t available. Using beacons you can provide guests with virtual maps and turn-by-turn directions to their favorite destinations inside the premises of your hotel.
3. Keyless entry into rooms: When a guest has digitally checked in, a digital key is sent to their smartphone via your app, allowing them to bypass the front desk and proceed directly to their room. An iBeacon picks up the guest’s phone when in close proximity and unlocks the room door, giving the guest a keyless entry to his room. This is such an engaging and efficient experience for a guest.
4. In-room controls: Most hotels require users to swipe a key-card simply to turn on the lights, which generates great energy savings. What if the room could just sense that the guest is in his room and enable a new set of services on his mobile device to control lighting, temperature, the TV, and even directly access room service to place orders? Beacons make this possible. By signaling the user’s proximity to devices listening for it via BLE, the beacon could trigger a message to the app and enable the user to control these settings via his smartphone.
5. Offers, Loyalty programs: Hotels can use ibeacons to present guests with a broadcast of ‘location-specific offers’. Using beacons, you can define targeted ‘micro-locations’ to trigger an alert, an offer or a special discount for a beverage to a guest who is already at the bar. Using iBeacons, you will be able to customize promotions to specific locations in the hotel premises and send them right to a user’s smartphone. Rather than blindly sending coupons when a guest walks into a hotel, he would only receive context-specific coupons and offers when approaching specific areas of a hotel where he would have interest. Consumers’ choice of categories is given utmost importance in this case or only the right offers are presented to them via predictive analytics i.e based on the information the hotel has (via the app) about the number of times a particular guest has stayed there, their interests, their past orders etc.
6. Check-out: On the last day of their stay, guests can be sent a push notification – giving them an option to either extend their stay, or to check out digitally. Send them a receipt, and after they have confirmed the amount on it, they can easily check out. This can be done without the need for the guest to stand in a queue or wait for a front-desk assistant to complete the checkout formalities. The whole process is seamless and hassle-free.
Property maps and directions
Guest/VIP recognition, keyless entry
Automatic check-in, room automation

15. Ruckus Differentiators

16. The Fundamental Ruckus Difference
Beamflex antennas can form 100s s unique combinations
Self-learning Beamflex software selects best performing combination per-packet, per-client
ChannelFly software selects best performing channel with a predictive measurement algorithm
Uniquely effective for mitigating interference in urban hotspots/hotzones
Higher throughput, ubiquitous high- quality coverage, reliable, easier to install and maintain
Typical Wi-Fi compliants:
Unstable connectivity
Inconsistent performance
Dead spots
Poor throughput, low client density
Ruckus Proprietary and Confidential

17. BeamFlex Adaptive Polarization Diversity
Device orientation accounts for up to 5x performance differential
Dual-Polarized BeamFlex Antennas
Better reception for weak and hard to “hear” devices
Better transmission to mobile devices
Ruckus Proprietary and Confidential

18. Ruckus Product Overview

19. Extensive Smart Wi-Fi Portfolio
INDOOR
HIGH END
MIDRANGE
ENTRY LEVEL
Wall Switch
3X3, 3-stream dual-band ac and .11n
Mid-range dual band ac
Entry level n
Wi-Fi wall switch
Wi-Fi wall switch
OUTDOOR
High End
802.11n
Entry level
802.11ac
Point to point and
multipoint bridges
MANAGEMENT
Unleash – Controller less SME solution
6 to 75Aps SME
50 to 3000 AP

20. Maher Kalthoum Maher.kalthoum@ruckuswireless.c om
Thank You!
Maher Kalthoum om