1. Copyright 2008, Near-Time, Inc. All other trademarks are property of their respective owners 1 Bringing Collaboration and Publishing Together

2. Copyright 2008, Near-Time, Inc. All other trademarks are property of their respective owners 2 Introduction Near-Time is a hosted Enterprise 2.0 platform that brings collaboration and publishing together Near-Time integrates forums, wikis and weblogs in a hosted, secure environment to deliver massively flexible interaction Target markets - Line of Business professionals in corporate, publishing, government and academic institutions Founded in 2003, Near-Time is used by thousands of organizations in over 50 countries

3. Copyright 2008, Near-Time, Inc. All other trademarks are property of their respective owners 3 ASIDIC 2.0 How many people think that web 2.0 is important to your business? Why or why not? What are the business drivers? Are you hearing about Web 2.0 from your customers? Have you tried to integrate web 2.0 applications into your product offerings? Has it been successful? Why or why not? Are you thinking about integrating web 2.0 applications into your product offerings? Why or why not? When will you buy into web 2.0? If you are using Web 2.0 are you supporting user generated content? If yes, how are you dealing with rights ownership?

4. Copyright 2008, Near-Time, Inc. All other trademarks are property of their respective owners 4 Mega-Trends User empowered, DIY On demand Externalization Mobility Monetization

5. Copyright 2008, Near-Time, Inc. All other trademarks are property of their respective owners 5 Community Drivers Members … tightly and/or loosely connected Trust … granted and earned Conversations … transient and persistent Content … interactive and iterative

6. 6 Copyright 2008, Near-Time, Inc. All other trademarks are property of their respective owners Participation Modeling 6

7. Copyright 2008, Near-Time, Inc. All other trademarks are property of their respective owners 7 Primer Forums Weblogs Wikis RSS, podcasts Widgets Categories and tags Social networks, profiles...

8. Copyright 2008, Near-Time, Inc. All other trademarks are property of their respective owners 8 Collaboration & Publishing Coming Together

9. Copyright 2008, Near-Time, Inc. All other trademarks are property of their respective owners 9 Publisher Demands Accelerate time to market Extend product lifecycle Direct relationship with readers Let customers drive what’s next Expand market reach Protect content + manage interaction Extend access from print to diverse devices Create incremental revenues

10. Copyright 2008, Near-Time, Inc. All other trademarks are property of their respective owners 10

11. Copyright 2008, Near-Time, Inc. All other trademarks are property of their respective owners 11 Advantages Interactive Web: Collaboration and Publishing Ease of use: Line of business ready Look and Feel: Customization drives externalization Integrated Forums, File Sharing, Weblog, Wiki Contextualization: Knowledge development & institutional memory Controls: profiles and roles & permissions Public, semi-private, private community Model

12. Copyright 2008, Near-Time, Inc. All other trademarks are property of their respective owners 12 Content and Participation Flexibility

13. Copyright 2008, Near-Time, Inc. All other trademarks are property of their respective owners 13

14. Copyright 2008, Near-Time, Inc. All other trademarks are property of their respective owners 14 Premium Turnkey e-commerce model for subscription and sponsorship services Self defined pricing for one-time, monthly, annual access Pricing can be applied to roles –Read only –Read and Comment –Author

15. Copyright 2008, Near-Time, Inc. All other trademarks are property of their respective owners 15 Economics $1,000 to $2,000 to bring book and related community on line in hours - days $25 to $50 per person per year Monetization services provide immediate returns

16. Copyright 2008, Near-Time, Inc. All other trademarks are property of their respective owners 16 Lessons DIY Manage trust, openness Disintermediate or be disintermediated Think communities versus markets

17. Copyright 2008, Near-Time, Inc. All other trademarks are property of their respective owners 17 q & a