1. Headline Writing By Michael Flax

2. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story, _______________________ _______________________.

3. Rules for Headlines __________________________ _________________________: –(opt) ______________________ __________________________ _________________________: –(opt) ______________________ __________________________ _________________________: –(opt) ______________________

4. Rules for Headlines (cont.) ________________________: –(opt) ______________________ __________________________ _________________________ ________________________: –(opt) ______________________ __________________________ __________________________ __________________________

5. Rules for Headlines (cont.) Use single quotation marks within a headline: –(opt) ______________________ __________________________ __________________________

6. Rules of what not to do ________________________: –(opt) ______________________ __________________________ __________________________ ________________________: –(opt) ______________________ __________________________

7. Rules of what not to do (cont.) _________________________ ________________________: –(opt) ______________________ __________________________ __________________________ __________________________ Avoid excess abbreviation (________________________ _____________) (_______________________)

8. Rules of what not to do (cont.) ______ a period at the end of a headline Most important: _________________________ _________________________ _________________________

9. Final Rules The headline should reflect the _____________________ –Use a serious tone for a serious story (opt) ______________________ ___________________________

10. Final Rules (cont.) For less somber stories, headline writers can enjoy using ____________________ (opt) ______________________ ___________________________

11. Headline Types Banner –A headline that runs across the entire width of a page

12. Headline types (cont.) _______________ –________________________ ________________________ ________________________ ________________________ ____

13. Headline types (cont.) ____________________ –__________________________ __________________________ __________________________ __________________________

14. Headline types (cont.) _______________ –__________________________ __________________________ __________________________ Story Headline Story Story Story Story Story Story

15. Headline types (cont.) ________________ –________________________ ________________________ ________________________ ________________________

16. Headline types (cont.) _______________ –__________________________ __________________________ __________________________ __________________________

17. Headline types (cont.) ____________________ –__________________________ __________________________ Headline StoryStory Story StoryStory Story Story story story story story story story story story story story story story story story story story Story story story story story story story story story story story story story story story story story

18. Headline types (cont.) _______________________ –__________________________ __________________________ Main Headline Headline Sub Headline headline headline

19. Headline types (cont.) __________________________ ______________________ –___________________________

20. Headline types (cont.) ____________________ –__________________________ __________________________ __________________________ __________________________ Main Headline Headline Subhead headline headline

21. Headline types (cont.) ______________ –__________________________ __________________________ __________________________ __________________________ Main Headline Headline Subhead headline headline

22. Headline Sizes Usually, the bigger the story, the bigger the headline Rule of thumb: ____________ _________________________ _________________________ _________________________ _________________________ ________________________.

23. Work Cited Schaffer, James; McCutheon, Randall; Stofer, Kathryn T. Journalism Matters. Gathering the News. Lincolnwood, Il. 2001. Pg 362-371.