1. Niki Lauda

2. Biography  *1949 in Vienna  Wealthy family  Interested in motorsport  Loans by Austrian banks  Formel 1  Married twice  Two sons

3. Race driver  171 starts  25 wins  1976  Car accident on the Nürburgring

5.  1979  establishment of “Lauda Air”  Only two airplanes (Fokker F-27)  1988  flights to Asia  1990  flights to destinations all over the globe  1991  plane crash in Thailand  1992  Cooperation with Lufthansa  1997  Austrian Airlines buys shares  2001  Lauda Air sold to Austrian Airlines Airline Business

7.  2003  Lauda establishes a new airline  Marketing name: flyniki  Later on: NIKI  Cooperation with Austrian Airlines  2011  Air Berlin buys NIKI  Lauda becomes the non-executive-director of Air Berlin

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9. Qualities  Dedication  Clever business-approach  Self-confidence  Wise spending  Smart investments  Time management

10.  http://www.youtube.com/watch?v=WqgMRmkx 0W4 http://www.youtube.com/watch?v=WqgMRmkx 0W4