1. 1 Raul Cisneros Chief, 2010 Census Publicity Office U.S. Census Bureau Presentation for the SDC/CIC Steering Committee February 24, 2010 2010 Census Integrated Communications Campaign Update

2. 2 2010 Census Integrated Communications Campaign Census in Schools Digital Earned Media/PR Partnerships Paid Advertising

3. 3

4. 4

5. 5 Partnership and Promotional Materials

6. 6 2010 Census Road Tour

7. 7 Census in Schools

8. 8 2010 Census Website

9. 9 Take 10 Program

10. 10 Research and Evaluation Tracking Studies: –Continuous Attitude Tracking Study (CATS) –Gallup –Radian 6 –Monitoring Participation Rate Assessments and Evaluations –Measure campaign preparedness and success –2020 Planning –Internal Assessment NORC Independent Evaluation

11. 11 How CICs and SDCs can help? Form/Assist Complete Count Committee Identify State/Local Agencies Develop Partnerships Strategies to Reach HTC Areas/Identify Languages Be Counted/Questionnaire Assistance Centers

12. 12 Questions?