1. Cindy Lauper https://www.youtube.com/watch?v=PIb6AZdTr-A

2. 1980s Youth Culture

3. What to be thinking about… How does music reflect the mood of a generation? How did music videos impact culture? What would be different if MTV hadn’t come about? Looking and listening to the music of the time, what do you think the ‘80s was like for someone your age?

4. Brief Pop Music History 1936: Electric Guitar 1951: term “Rock’n’Roll 1955: Elvis 1959: Motown Records –Marvin Gaye –Stevie Wonder 1961: Patsy Cline brings Country and Pop together

5. 1964: Beatles release “I Want to Hold Your Hand” = British Invasion 1969: Woodstock –Music with a “message” 1970s: New Genres (UK and US) Psychedelic: Jefferson Airplane New “Folk”: Bob Dylan, Neil Young Disco Punk: Rolling Stones UK: Led Zeppelin, Rolling Stones, Pink Floyd

6. Sheena is a Punk Rocker… –Garage bands of the 1960s –Reflected political and economic unrest “Nihilism” – reject current moral and established beliefs –NYC: Ramones, Blondie, Talking Heads, David Bowie, Velvet Underground –UK: Sex Pistols –1980s: Hard Core: Black Flag

8. Hip Hop Culture Born out of South Bronx block parties Merges Rock, Jazz, Soul and African Drumming –Hip Hop Culture: Rapping DJ-ing Breakdancing Graffiti

9. New York Grandmaster Flash and the Furious 5 pioneered DJ-ing techniques –“The Message” becomes 1 st major song of hip- hop with a social commentary Public Enemy: 1982 –Political and social commentary –African American Empowerment –1989 Fight the Power https://www.youtube.com/watch?v=Kj9SeMZE_Yw

10. Going Back to Cali 1965 Watts Race Riots Formation of the Watts Writers Workshop –Place for people to express themselves 1978: Hip Hop Scene –“Unique Entertainment Group”

11. 1988 NWA: Pioneers of Gangsta Rap Ain’t Nuthin but a G Thang - Commentary on street life - Inequality - Popularity due to fascination with gangster life -Influenced by Black Panthers -Dr. Dre pioneered G- sound

12. I WANT MY MTV!!!! 1979 Sony Walkman 1981 MTV airs 1983 CDs 1985 Michael Jackson’s “Thriller” video 1987 1988

13. SO WHAT?? What was going on in the country? –Economic Unrest –Unemployment –New Conservative President –Economic and Racial Divides –Deregulation Rise of Cable TV Ironically, Parents Music Resource Center (1985) want a music rating system (Parental Advisory Label)

14. Video Killed the Radio... And Changed Youth Culture MTV put a “Face” to music People could copy their favorite stars –Reflected in the fashion, hair & dance Exposed people to different kinds of music Worked to morph music, as well as make certain types “mainstream”

15. Impact of MTV The “One Hit Wonder” Old artists got new careers Madonna – new female confidence Run DMC and Aerosmith knocked down walls between Rock and Rap Michael Jackson broke racial barriers U2 made social awareness popular Shift from music focus to theatrics Country music declined

16. 1 st Music Video on MTV:1981 August 1, 1981 The Buggles’ –“Video Killed the Radio Star”“Video Killed the Radio Star”

17. New Pop Stars are born Madonna’s first video was “Borderline” –But “Like a Virgin” was ground breaking Female confidence Paved way for modern singers (Gaga, etc.) https://www.youtube.com/watch?v=v4iZfQ9YZx4

18. Crossing the Racial Divide MTV was seen as racist because no Black artists –“Nothing to choose from” Michael Jackson’s “Billy Jean” 1 st widely played video opened the door https://www.youtube.com/watch?v=Zi_XLOBDo_Y New generation of Black Pop Stars: Prince, Whitney Houston, etc.

19. Rap Moves Beyond the Coasts Michael Jackson paves the way for Black musicians on MTV Commercialization of Rap New audience LL Cool J Biz Markie Run DMC Fusion of Rap and Rock https://www.youtube.com/watch?v=4B_UYYPb- Gk&index=6&list=PLpiEH3_VexzECgXa4fiHNhux3hpstFze1https://www.youtube.com/watch?v=4B_UYYPb- Gk&index=6&list=PLpiEH3_VexzECgXa4fiHNhux3hpstFze1

20. And Beyond Race Rap crosses racial lines –Beastie Boys Originally a hard core NY Punk Band Transitioned into Hip Hop Toured with Madonna post MTV debut Fight For Your Right became an MTV staple https://www.youtube.com/watch?v=eBShN8q T4lkhttps://www.youtube.com/watch?v=eBShN8q T4lk Laid groundwork for Eminem

21. One Hit Wonders Fast moving music industry Labels could make just as much with 1 hit as investing in a long term contract hoping for more hits Devo “Whip It” https://www.youtube.com/watch?v=IIEVqFB4WUo&index=2&list=PLpiEH3_Ve xzECgXa4fiHNhux3hpstFze1https://www.youtube.com/watch?v=IIEVqFB4WUo&index=2&list=PLpiEH3_Ve xzECgXa4fiHNhux3hpstFze1 MC Hammer “Can’t Touch This” https://www.youtube.com/watch?v=otCpCn0l4Wo&list=PLpiEH3_VexzECgXa4 fiHNhux3hpstFze1&index=2https://www.youtube.com/watch?v=otCpCn0l4Wo&list=PLpiEH3_VexzECgXa4 fiHNhux3hpstFze1&index=2

22. Made Their Identity Cars: https://www.youtube.com/watch?v=E0Kv6vx ZwL8

23. Changes New Wave formed from punk and morphed to pop –Artistic styling –Use of technology to create different music Talking Heads: Punk turned New Wave https://www.youtube.com/watch?v=xNnAvTTaJjM Glam Style: Blurring of gender lines –David Bowie –https://www.youtube.com/watch?v=N4d7Wp9kKjAhttps://www.youtube.com/watch?v=N4d7Wp9kKjA

24. Old Dogs, New Tricks? Artists who had been popular in a group now had a better shot at solo career: –Tina Turner, Cher, Diana Ross, Lionel Ritchie –Drew in an older audience Tina Turner: What’s Love Got to Do With It? –https://www.youtube.com/watch?v=Pu8KFlfzk3Yhttps://www.youtube.com/watch?v=Pu8KFlfzk3Y Peter Gabriel went solo from Genesis known pretty much for his creative videos https://www.youtube.com/watch?v=PBAl9cchQac

25. Flowing locks and eyeliner Glam Rock: morphs out of NY Punk scene/Rock/Heavy Metal into Hair Metal –Sunset Strip in L.A. –Represent excess of ‘80s –Drugs/Women/Law (Groupies) –Power Ballads –Range from pop to heavy –Bon Jovi to Metallica and all the mullets in between… –https://www.youtube.com/watch?v=a_tfq0qTDDE&index=7&list=PLpiEH3 _VexzECgXa4fiHNhux3hpstFze1https://www.youtube.com/watch?v=a_tfq0qTDDE&index=7&list=PLpiEH3 _VexzECgXa4fiHNhux3hpstFze1

26. For a Good Cause The flip side of the excesses of the 1980s… the poverty Huge charity concerts Videos with many artists performing together Farm Aid Live Aid Hands Across America https://www.youtube.com/watch?v=OoDY8ce_3zk

27. 1990s: Changed the Game again… Nirvana: Smells Like Teen Spirit –Reflected Apathy Late 1980s Bush era conservatism Drew on anarchism, punk attitudes = Grunge https://www.youtube.com/watch?v=hTWKbfoikeg

28. And Today Between the Reality and Awards Shows… MTV occasionally plays music… –https://www.youtube.com/watch?v=4zWAuir7Krkhttps://www.youtube.com/watch?v=4zWAuir7Krk