1. Business consultation and training centre LatConsul

2.  Revenue  Profitability  Costs  Efficiency  Reach  Brand image  Employee satisfaction  New Product  New business model  Competitive advantage / differentiation

3.  Social media networking  Cloud Computing  Enterprise mobility  Consumerization of IT  ICT adoption by SME’s  Other devices computing  Other trends

4.  41% of web users read blogs  47% of the time people spend on the Internet is spent in search and reading content, 33 % is spent for communication  91% of web users likely make a purchase by recommendation  330 million online video viewers  Twitter has 1 million users and 3 mlj messages per day  Linkedin has 19 million users  Myspace – 110 million users  Facebook – 192 million users

5.  Social media: ◦ Forums and communities, ◦ Blogs ◦ Social networks ◦ Multimedia sharing ◦ Social bookmarking ◦ Diggs ◦ Rss readers ◦ Microblogging

6.  Customers behave differently – follow them: ◦ They meet in different places, ◦ They share content and spread the voice ◦ They influence ◦ They comment ◦ They advertise themselves

7. Customers Communicate more – go where they are! ◦ People regroup on communities ◦ Word of mouth is strongest ◦ People read blogs and comments, generate more content than ever ◦ People engage in on-line conversations, becoming part of brand communication

8.  With or without you – the conversations will happen! ◦ Participate, manage and initiate these conversations for a better control of your brand ◦ Once you start a conversation, you shouldn’t leave it

9.  Build a non-marketing community outreach to deliver a voice for your organization  Use the buzz power  Reach people where they re-group  Reach the right people  Keep the brand positioning  Generate more traffic  Enlarge the targeted segment

10.  Leverage current marketing results  Better brand awareness  More effective brand management  Stronger loyalty of clients  Better quality of products  More sales

11.  Start with meeting people on internet – answer on comments, read what they say about your or brands similar to yours  Set up a collaborative tools – social network sharing options (facebook, twitter share buttons)  Connect with your customers – create profile of your brand in social networks  Replay offline campaigns on the Internet – post your campaigns on youtube, announce upcoming event on Twitter, post feeds on Facebook, blog about your brand.

12.  Engage users in product testing – create restricted communities who will be able to test the product and help its development. Create user communities  Engage users to buzz- share and present your products to bloggers in order to  Start a conversation – engage a conversation on your blog and chat rooms. Post on other blogs  Develop an honest and viral state of mind – be open, don’t be afraid, be honest and share as much as you can.

13.  Embrace transperancy ◦ Do not posh with fake names  Do not delete critical comments ◦ Do not be affraid to respond to them  Build the trust ◦ Show that you are truly listening

14.  Leverage the effect by using multiple tools  One media or one profile is not enough to see the effects  It is the combination of multiple tools that will take you successfull

15.  Foster responsive design  Wide open spaces  Full screan pictures  Big capital letters  Infographs  Video  Interactivity

16.  Your own web page  Facebook - create a page for your brand  MySpace, local Social networks - create a page for your brand  Create a group on LinkedIn – about company employees, topics of your business  Create an account on Twitter – share usefull and interesting news, links  Youtube – post videos, create viral spots, helpful content  Slideshare – create and post useful presentations  Blogs – share with bloggers, keep them informed, post news

17.  www.wix.com www.wix.com  www.anazana.com www.anazana.com  www.berta.com www.berta.com

18.  Domain name: ◦ Short ◦ Including keyword of your product Common mistakes: Keywords are not included in URL, Keywords are not consequent Descriptions do not differ Content should be as: ◦ Title ◦ Description ◦ Keywords & tags ◦ Alt descriptions

19.  You will notice only small changes at the beginning  The effect will be powerful when users will see your engagement  One page on facebook is not going to create a miracle but the combination of multiple tools might  Never release your presence - communities need to be animated