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Targeted Ad Campaigns Region: US/UK/Canada A Case Study.

Published byAnna Garrett Modified over 9 years ago

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Presentation on theme: "Targeted Ad Campaigns Region: US/UK/Canada A Case Study."— Presentation transcript:

1 Targeted Ad Campaigns Region: US/UK/Canada A Case Study

2 Reliance Communications Calling Cards

3 SiteSizeImpressions Booked Impressions Delivered TargetingClick Through TOI.com300*2501,700,0001,712,332US10,121 TOI.com240*4001,500,0001,532,140US11,193 Indiatimes.com230*250200,000295,076US1,364 Reliance Communication Venture Ltd -USA January till March’07

4 SiteSizeImpressions Booked Impressions Delivered TargetingClick Through Toi.com240x400300,000301,513Canada2,169 Toi.com120x600200,000201,530Canada721 Toi.com300x250200,00020,1764Canada1,373 Toi.com728x90100,000100,844Canada286 ET.com300x250100,000100,270Canada389 ET.com300x250100,000101,757Canada344 Indiatimes.com230x25050,00047,350Canada189 January till March’07 Reliance Communication Venture Ltd - Canada

5 Reliance Communication Venture Ltd United Kingdom SiteSizeImpressions Booked Impressions Delivered TargetingClick Through Toi.com240x400300,000325,306UK1,698 Et.com300x250200,000168,320UK411 Toi.com300x250170,000167,884UK536 Et..com300x25090,00090,399UK240 Toi.com120x240220,000227664UK164 Indiatimes.com230x25080,000126,076UK587 Indiatimes.com240x40080,00087,122UK228 February till March’07

6 OMAXE Real Estate

7 SiteSizeTarget Indiatimes Home Page230x250USA May till September’07 Omaxe - USA SiteSizeImpressions Booked Impressions Delivered TargetingClick Through Indiatimes.com230x250166658169971USA1233 TOI.com ROS240x400857144862980USA7274

8 Indiatimes US - Homepage

9

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