1. WHO IS ACTUALLY ATTENDING YOUR EVENTS “Building Databases” Jordan Hallawell - Brock BUSU Steve Kosh - Mohawk MSA

2. PROCES FOR TRACKING Step 1Step 2 Step 3 Step 4 Host the eventTrack your attendees and their contact info Organize your data using software or programs Target message those attendees for next similar event

3. WHY ATTENDANCE LISTS ARE IMPORTANT 2 3 4 Why is attendance important? 1 Tracking at Frosh Other low cost tracking options Tracking throughout the year

4. WHY TRACK WHO WAS THERE? Costs 5 times as much to find a new “customer” than it does to keep one! Retain Repeat Referral Eventually, you will run out of “customers” if you don’t!

5. WHY IS ATTENDANCE IMPORTANT? Bottom line – it can only increase your attendance! Who else tracks attendance w contact info?

6. WHY IS ATTENDANCE IMPORTANT? Feedback – ask them what they thought and how we can improve! Why do we track? As good as our programmers are, no one knows what students want better than our students

7. FROSH TRACKING VIB Program Funds ALL programming throughout the year Sold primarily online and at Smart Start during the summer Tracking component introduced 2 years ago

8. FROSH TRACKING VIB – The Sign Up EventBrite “event” used to facilitate the online Sales Included online payment processing for a small fee Allowed us to input offline sales and create discount codes

9. FROSH TRACKING VIB – The Form In addition to name, phone number and email, this is what we collected This is the foundation of our student database

10. FROSH TRACKING What do we do with this? Once sales are completed, all entries are exported to a custom database on our website, and Mail Chimp This powers our check in system

11. FROSH TRACKING What do we do with this? At every event, we have two laptops and scanners to check people in Ensures only legitimate card holders get in Successful check-ins are stored in a database

12. FROSH TRACKING 2014 450 purchasers 2015 solidabs@yahoo COCAisawesome@gmail Ilikeyoursmile@gmail killereyes@hotmail muscleman@yahoo batgirl@yahoo melikeyou@yahoo superawesome@hotmail socialguy@yahoo 450 new contacts

13. FROSH TRACKING Online RegistrationResults

14. FROSH TRACKING Now What?

15. Digital Doorman / Software Bar Scanning Concerts Pub Nights Special Events

16. Digital Doorman / Software Bar Scanning Concerts Pub Nights Special Events

17. Digital Doorman / Software Database InfoSearch and Build

18. EVENT BRITE / Software The basics Event Brite is free to use for free events Very user friendly Easily operate check-ins through mobile phone apps

19. Simple Tracking Simple tracking - Twitter Follow & Follow back

20. Simple Tracking Simple tracking - Texting

21. Simple Tracking Simple tracking – Email Sign up

22. Simple Tracking Simple tracking – Email Lists

23. BLANK