1. WordPress SEO Matt McGee @mattmcgee

2. © Matt McGee, 2010. About Me @mattmcgee@mattmcgee © Matt McGee, 2015 Matt McGee Editor-In-Chief, SearchEngineLand.com & MarketingLand.com SEO consultant 1999-2012 Mostly small business clients Tri-Cities since late 1994 Cheeseburgers Ice cream

3. SEO?

4. SEO in Thought

7. © Matt McGee, 2010. SEO in Thought @mattmcgee@mattmcgee © Matt McGee, 2015 Old SEO “Tools”

8. © Matt McGee, 2010. SEO in Thought @mattmcgee@mattmcgee © Matt McGee, 2015 New SEO “Tools”

9. © Matt McGee, 2010. SEO in Thought @mattmcgee@mattmcgee © Matt McGee, 2015 “SEO should be unseen… and only noticeable to other SEOs.” Adam Audette, RKGRKG

10. SEO in Action

11. © Matt McGee, 2010. SEO in Action @mattmcgee@mattmcgee © Matt McGee, 2015 200+ / 500+

12. © Matt McGee, 2010. SEO in Action @mattmcgee@mattmcgee © Matt McGee, 2015 URL/location of your blog blog name/title categories/tags you use headlines of your articles content of posts some links (external & internal) Signals You Control

13. © Matt McGee, 2010. SEO in Action @mattmcgee@mattmcgee © Matt McGee, 2015 most links to your blog/site what others say about your blog/site user signals (time on site, click-thru rate, etc.) what your competition does Signals You Don’t Control

14. Setting Up A Blog

15. © Matt McGee, 2010. SEO in Action @mattmcgee@mattmcgee © Matt McGee, 2015 www.domain.com or just domain.com? sub-domain or sub-directory? permalink structure: /%postname%/%post_id%/ categories or tags? allow comments? Setting Up A WordPress Blog

16. Optimize Your Posts

17. © Matt McGee, 2010. SEO in Action @mattmcgee@mattmcgee © Matt McGee, 2015 keyword research headlines different page title element? short URLs use internal links ignore: meta keywords, keyword density Optimize Your Posts

18. © Matt McGee, 2010. SEO in Action @mattmcgee@mattmcgee © Matt McGee, 2015 keyword research headlines different page title element? short URLs use internal links ignore: meta keywords, keyword density Optimize Your Posts

19. Headlines

20. © Matt McGee, 2010. SEO in Action Headlines Remember the paper boy. @mattmcgee@mattmcgee © Matt McGee, 2015

21. © Matt McGee, 2010. SEO in Action Headlines Remember the paper boy. Write it first. @mattmcgee@mattmcgee © Matt McGee, 2015

22. © Matt McGee, 2010. SEO in Action Headlines Remember the paper boy. Write it first. Be specific. @mattmcgee@mattmcgee © Matt McGee, 2015

23. © Matt McGee, 2010. SEO in Action Headlines Remember the paper boy. Write it first. Be specific. Focus on benefits to reader. @mattmcgee@mattmcgee © Matt McGee, 2015

24. © Matt McGee, 2010. SEO in Action Headlines @mattmcgee@mattmcgee © Matt McGee, 2015 Marketing Experiments http://bit.ly/e99fHP

25. © Matt McGee, 2010. SEO in Action Headlines @mattmcgee@mattmcgee © Matt McGee, 2015 Marketing Experiments http://bit.ly/e99fHP

26. © Matt McGee, 2010. BloggingBlogging Headlines Remember the paper boy. Write it first. Be specific. Focus on benefits to reader. Keep it ASAP. (as short as possible) @mattmcgee@mattmcgee © Matt McGee, 2015

27. Headline vs. Page Title

28. © Matt McGee, 2010. SEO in Action Headline vs. Page Title @mattmcgee@mattmcgee © Matt McGee, 2015

29. After You Hit “Publish”

30. © Matt McGee, 2010. SEO in Action @mattmcgee@mattmcgee © Matt McGee, 2015 social media mailing list reply to comments monthly recap posts After You Hit “Publish”

31. Plugins

32. © Matt McGee, 2010. SEO in Action @mattmcgee@mattmcgee © Matt McGee, 2015 use as few as possible recommended: Yoast SEO Digg Digg (social sharing) UpdraftPlus (database backup plugin) Plugins

33. FAQs

34. How Often Should I Blog?

36. Perfect Post Length?

37. © Matt McGee, 2010. BloggingBlogging @mattmcgee@mattmcgee © Matt McGee, 2011

38. What Should I Write About?

41. © Matt McGee, 2010. WordPress SEO Matt McGee matt@mattmcgee.com @mattmcgee@mattmcgee © Matt McGee, 2015 Some photos via Shutterstock.com