1. SEO: Making it easier for your customers to find you David Quaid Dara Ward Primary Position PrimaryPosition.com Search Intelligence

2.  Paradox  Distrusted  Blackhat, Black Magic, Black Box and snake oil!

3. My Site

5.  Assumes visitors arrive  Focuses on design: aesthetics, branding and standing out

7.  Mirror your business intelligence online  Content demonstrates your capability and suitability  You cannot have too much content – no-one will be overwhelmed

9.  Information to make informed decisions  Best value possible  Buy the best product at the best price  Buy the right product at the best price  Buy the best expertise at any price  Find the best provider Relevant Content at all times

10.  Users have a problem – they search for the problem, not the solution!

11.  Describe the client  Describe the problem  Describe the solution  Sell the process

12.  Describe the problem  Discuss the solution  Show the potential uses  Describe the clients

13.  Unique  Different media  Site(s)  Blog  twitter

14.  If you have more than one location, mirror this on your site  A customer in Limerick may not be interested in your location in Waterford  More likely to be interested in knowing who is in the Limerick office

15. We’ve come such a long way in such a short time

16.  Brochure sites  Domain = Company name = 1  News & Events  E-mail us  Home, About us, Services, Contact Us

17.  A/B Differentials  Web 2.0 / 3.0  Multiple domain strategies  Corporate Blog  E-Mail, call, twitter, blog, LinkedIn us  Home, Service 1, Service 2, Site B, Site C, Contact Centre, Product Micro-site, Sub- domains

18. No man is an island – so why is his website? It looks lovely but how will we get there?

19.  Suppliers  Clients  Partners  Business Associates and Friends

20.  LinkedIn  Twitter  IGO People  Blogs

21. Your Blog http://www. Your Website