1. Reading Informational Text
RI.7.7
Integration of Knowledge & Ideas:
7. Compare and contrast a text to an audio, video, or multimedia version of the text, analyzing each medium’s portrayal of the subject.
W.7.1. Write arguments to support claims with clear reasons and relevant evidence.
Shapiro.2015.CCSS ELA

2. ESSENTIAL QUESTION
Which medium, the SCRIPT or the VIDEO is more effective at presenting the main argument that bottled water is an irresponsible choice for water consumption because of its pollution and its price.
Shapiro.2015.CCSS ELA

3. “The Story of Bottled Water”
READ: The Script of “The Story of Bottled Water”
WATCH: Video – Narrated by Annie Leonard
“The Story of Bottled Water” (
COMPARE & CONTRAST the efficacy of the written version with the visual/audio version.
Shapiro.2015.CCSS ELA

4. COMPARE/CONTRAST
Script VIDEO
Shapiro.2015.CCSS ELA

5. COMPARE/CONTRAST Script VIDEO Plain text Boring format Simple
MAIN ARGUMENT
BOTTLED WATER IS BAD
SUPPORTING
EVIDENCE
Plain text
Boring format
Simple
paragraphs
Live person talking
Interesting illustrations
Shapiro.2015.CCSS ELA

6. “The Story of Bottled Water”
The Script of “The Story of Bottled Water” HIGHLIGHT THIS SECTION OF THE SCRIPT Key Text FROM LINE 7: “These bottled water companies say they’re just meeting consumer demand – but who would demand a less sustainable, less tasty, way more expensive product, especially one you can get almost free in your kitchen? Can you imagine paying 2,000 times the price of anything else?”
Shapiro.2015.CCSS ELA

7. COMPARISON
Now, let’s find the section of the video that illustrates and emphasizes this same section of the script. ESSENTIAL QUESTION: Which medium, the script text or the visual illustrations are more effective in supporting this argument? Explain.
Shapiro.2015.CCSS ELA

8. “The Story of Bottled Water”
The VIDEO of “The Story of Bottled Water”
with narration from Annie Leonard:
Key Elements from the video:
The cartoon illustrations in the background
Annie Leonard talking directly to us
Shapiro.2015.CCSS ELA

9. “The Story of Bottled Water”
SCRIPT (text)
VIDEO (visual/audio)
What do we notice about the way the script is written? Which Line or Paragraph states the main argument first?
How do the illustrations impact your understanding and comprehension of the video’s main argument? How does Annie Leonard’s narration and speech inflection affect her point?
Shapiro.2015.CCSS ELA

10. “The Story of Bottled Water”
SCRIPT (text)
VIDEO (visual/audio)
What do we notice about the way the script is written? (It’s divided into numbered paragraphs – very simple) Which Line or Paragraph states the main argument first? LINE 5 states, “Is it cleaner? Sometimes, sometimes not: in many ways, bottled water is less regulated than tap.”
How do the illustrations impact your understanding and comprehension of the video’s main argument? (PERSONAL RESPONSE) How does Annie Leonard’s narration and speech inflection affect her point?
Shapiro.2015.CCSS ELA

11. Using our Analysis thus far…
Let’s write a paragraph identifying the Main Argument of both the Script and the Video & let’s argue which is more effective and explain why. In this paragraph, let’s use the “textual evidence” to support our argument as to which medium or format is more effective and why: the written SCRIPT or the visual VIDEO.
Shapiro.2015.CCSS ELA

12. COMPARE/CONTRAST: Introduction
Concerning the main argument of “The Story of Bottled Water,” it is clearly presented in both it’s written format of a script and it’s illustrated presentation of a video.
Shapiro.2015.CCSS ELA

13. COMPARE/CONTRAST Next, let’s add our analysis of which medium is more effective and why.
Concerning the main argument of “The Story of Bottled Water,” it is clearly presented in both it’s written format of a script and it’s illustrated presentation of a video. However, the ______________is more effective in conveying the main argument because ________________.
Shapiro.2015.CCSS ELA

14. COMPARE/CONTRAST Third, let’s give “textual evidence” to support our claim.
Concerning the main argument of “The Story of Bottled Water,” it is clearly presented in both it’s written format of a script and it’s illustrated presentation of a video. However, the _____________ is more effective in conveying the main argument because_______________________________For example, in the script/video, it says/shows that __________________________. ______________________________________________ This is more effective to an audience reading/watching because….
Shapiro.2015.CCSS ELA

15. COMPARE/CONTRAST Finally, let’s give summarize our main argument as to which medium is more effective to conclude our analytical paragraph.
Concerning the main argument of “The Story of Bottled Water,” it is clearly presented in both it’s written format of a script and it’s illustrated presentation of a video. However, the _____________ is more effective in conveying the main argument because ___________________________________. For example, in the script/video, it says/shows that… This is more effective to an audience reading/watching because…. Overall, the script/video is a more effective medium for proving the argument that bottled water is…
Shapiro.2015.CCSS ELA

16. READING INFORMATION TEXT In Summary…
RI.7.7
Integration of Knowledge & Ideas:
7. Compare and contrast a TEXT to
an audio, video, or multimedia version of the text,
analyzing each medium’s portrayal of the subject.
W.7.1. Write arguments to support claims
with clear reasons and relevant evidence.
Shapiro.2015.CCSS ELA

17. Using the skills and practice from this lesson…
Use your notes as a template for your own paragraph.
Select a portion of the script that matches the video.
Compare/Contrast how each medium presents this information.
Explain which you believe to be more effective.
Shapiro.2015.CCSS ELA

18. HOMEWORK PROJECT #2
Complete this paragraph in your ELA Notebook. Bring to class for submission by Friday. This paragraph will be graded based on your effort and execution of comparing and contrasting and clearly explaining/analyzing which medium is more effective. 100 points
Shapiro.2015.CCSS ELA