1. CRTI TD 08 1080 Laurie Mazurik MD FRCPC

2. Strategy Marketing Principles What will make us unique? How will we extend our inner circle? Schedule

3. Marketing Principles 3 C’s Strategic Choices Implementing 4 P’s

4. 3 C’s Before we begin: Who is the customer? Customer Needs Company (Us and Our Strengths) Competitors Positions

5. 4 th C Collaborators

6. Strategic Choices Target Segment Competitive Positions Have to consider competitive reaction

7. Implementation 4 P’s Some of this comes later but important to think ahead Product Price Promotion Place

8. What makes us unique?

9. Multi-Player Internet Game: E-Learning 4 Teams/ Pseudonyms/Even enemies collaborate

10. Live Sims

11. Evaluation

12. Reach

13. Frontier Collaborative Welcoming Easing people out of their comfort zone Demonstrating collaboration to be synonymous with sustainability Finding a business model that works

14. All to Establish something conservative Single International Standard Standard Renewal Cycle (I.e. renew standards every 4 years) Maintenance of Certification Process Progressive Exercises become part of Certification

15. How will we extend our inner circle? Who? How and how many? When? Then next wave after that? What will be our limits? How will we measure their value?

16. Schedule Web Eval Governance Strategic Days Final Q Exercise and Invitations