1. SAARF ® Lifestages - AMPS 2014BA (July 2013 – June 2014)

2. Lifestages

3. Analysis All AMPS adults are placed into Lifestages based on: Age Living with parents Married/living together with a significant other Dependent children in the household (own or other children responsible for) Based on the individual’s current situation

4. Lifestages Up to 34 years old Live with parents Not married or not living together No dependent children in the household Up to 34 years old Not living with parents Not married or not living together No dependent children in household Age 35 and above Not married or not living together No dependent children in household Age Up to 49 Married or living together No dependent children in household Not married or not living together Dependent child(ren) in the household Married or living together At least 1 dependent child under 13 years in household Married or living together No dependent children under 13 years in household At least 1 dependent child over 13 in household Age 50 and above Married or living together No dependent children in household

5. At-Home Singles (22.7%) Up to 34, mostly 15-24 (72.6%), 25-34 (27.4%) Live with parents Not married or not living together No dependent children in the household More male (63%) than female (37%) Source: SAARF AMPS 2014 Main Branded BA (July 2013 – June 2014)

6. Young Independent Singles (10%) Up to 34, mostly 25-34 (56.3%), 15-24 (43.7%) Not living with parents Not married or not living together No dependent children in household More male (70.7%) than female (29.3%) Source: SAARF AMPS 2014 Main Branded BA (July 2013 – June 2014)

7. Mature Singles (14.3%) 35+ 35-49 (43.1%), 50+ (56.9%) Not married or not living together No dependent children in household More female (52.9%) than male (47.1%) Source: SAARF AMPS 2014 Main Branded BA (July 2013 – June 2014)

8. Young Couples (5.9%) Up to 49, mainly 35-49 (59.3%), 25-34 (34.1%) Married or living together No dependent children in household Source: SAARF AMPS 2014 Main Branded BA (July 2013 – June 2014)

9. Young Family (16%) Married or living together 25-34 (29%) 35-49 (51.5%) At least 1 dependent child under 13 years in household Source: SAARF AMPS 2014 Main Branded BA (July 2013 – June 2014)

10. Single Parent Family (17.8%) Not married or not living together Dependent child(ren) in the household Predominantly female (89.6%), male(10.4%) Source: SAARF AMPS 2014 Main Branded BA (July 2013 – June 2014)

11. Mature Family (4.4%) Married or living together No dependent children under 13 years in household At least 1 dependent child over 13 in household Source: SAARF AMPS 2014 Main Branded BA (July 2013 – June 2014)

12. Mature Couples (8.9%) 50+ Married or living together No dependent children in household Source: SAARF AMPS 2014 Main Branded BA (July 2013 – June 2014)