1. As you arrive, please participate in the poll, selecting the set of colors that appeal to you the most. Type your preference into the chat function. 1 2 3

2. Design Basics a presentation for NeighborWorks VISTAs by Jess Oxley

3. What we’ll cover Color choice Typefaces Basic layout Writing basics

4. My mantra Keep everything: Accessible Meaningful Understandable

5. Color choice: general vocab Monochromatic Analogous Complementary Triadic Color palette

6. Color choice: complementary

7. Color choice: analogous

8. Color choice: triadic

9. Which one did you like best? 1 2 3

10. Color choice: choosing your palette Don’t go overboard You need three colors, max –Primary –Secondary –Accent Stick with your palette Make your color usage meaningful

11. Typefaces I’m a serif I’m a sanserif I’m an art font

12. Typefaces Choosing your type palette One serif, one sanserif used consistently Be careful when selecting –Size –Color

13. Layout Using a grid Creating contrast –Color, size, art elements

14. Writing basics KISS Concise Punchy, strong vocabulary No long blocks of text –Images, bulleted lists

15. Questions?