1. Motivating Behavior Change A RIELLE M ATHER, MPH EDUCATION & TRAINING MANAGER National Resource Center for Academic Detailing Division of Pharmacoepidemiology and Pharmacoeconomics Brigham and Women’s Hospital Harvard Medical School

2. What is social marketing? “an approach used to develop activities aimed at changing or maintaining people's behavior for the benefit of individuals and society as a whole…” http://www.thensmc.com/content/what-social-marketing-1

3. Social Cognitive Theory This theory considers the unique way in which individuals acquire and maintain behavior

4. Self-Efficacy Psychologist Albert Bandura defined self-efficacy as belief in one’s ability to succeed in specific situations. This belief determines how people feel, think, motivate themselves and behave.

5. Theory of Planned Behavior

6. The Transtheoretical Model Stages of Change

7. Motivational Interviewing

8. Motivational Interviewing: 4 Principles

9. Motivational Interviewing: 4 Skills

10. Academic detailing relies on many of these constructs to change clinician behavior