2. BackgroundsShared VisionReasons of Choosing AllianceType of AlliancePast IncidentCurrent SituationLatest News American multinational telecommunication based company Founded in 1928 Today $37 billion global communications company Leader in producing wireless and broadband communications Multinational computer technology corporation The leader in developing software, providing service, and solutions to its worldwide customers Founded in 1975

3. Development of technology Identify new markets Create higher products revenue Both Motorola and Microsoft want to expand their market share by launching new technological products and develop new ideas on the existing products Motorola’s Focus Shared Vision BackgroundsShared VisionReasons of Choosing AllianceType of AlliancePast IncidentCurrent SituationLatest News Microsoft’s Focus High technology product Capture new market Increase in revenue

4. Bring a version of its Window software to mobile phones into the U.S. market Want to create brand awareness throughout the world as innovation in telecommunications BackgroundsShared VisionReasons of Choosing AllianceType of AlliancePast IncidentCurrent SituationLatest News Operating software was not ready yet Aim to capture the market share in the smart phone market Had brought out the best designs hardware, therefore needed help from Microsoft Significant of Alliance Offer its customers with advanced products. Motorola’s sales revenue and profits increased, revenue by 18% and annual profit by 102%. Microsoft income also increased, net income of $8,168 to $12,254, in the year 2005

5. Connect more closely to their customers Extending their capabilities of unified communications Faster decision making Greater productivity Improve relationships with customers, partners, and suppliers Recognized worldwide BackgroundsShared VisionReasons of Choosing AllianceType of AlliancePast IncidentCurrent SituationLatest News Benefits Motorola and Microsoft Corporation had announced a multiyear joint marketing and development alliance Why it has to be Joint Marketing & Development Alliance? Both have same objectives, which is to increase sales and offer state-of-the-art products to customers. Moreover, they want to launch new product to the market

6. BackgroundsShared VisionReasons of Choosing AllianceType of AlliancePast IncidentCurrent SituationLatest News Past Incident Type of Alliance with Google Why Google, not Microsoft? Google & Verizon Microsoft and Nokia decide to form an alliance Motorola was scared that Microsoft would put an end to the Windows mobile. Customers today rely on the speed of internet and the accuracy of information; which both provided by Google Microsoft has enabled starters to adapt and accept software more quickly “Joint venture” Verizon is the largest wireless company in the U.S but doesn’t have a killer phone. Verizon decided to join hands with Google and create new brand additions for the Android Armada

7. Motorola alliance with Verizon and Google Verizon, Motorola, and Google are launching the all-new Google Maps Navigation application BackgroundsShared VisionReasons of Choosing AllianceType of AlliancePast IncidentCurrent SituationLatest News New Alliance

8. BackgroundsShared VisionReasons of Choosing AllianceType of AlliancePast IncidentCurrent SituationLatest News The launch of Motorola Droid, Verizon’s first Google Android- based mobile phone The aim is to attack Apple’s iPhone They are very successful because Droid offers features that iPhone doesn’t have such as physical keyboard, camera flash, and multitask with third party applications New Product

9. 1928Motorola was founded 1975Microsoft was founded 15 th Sep 2003Alliance of Motorola and Microsoft 12 nd Aug 2009New Alliance of Microsoft with Nokia 21 st Aug 2009Termination of Microsoft by Motorola 21 st Aug 2009 Motorola formed an alliance with Google and Verizon

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