3. Aspirational Brand value over transactional value VersatileForward-lookingModern The Public Transportation Brand 3

4. Three Core Campaign Messages Public transportation powers community growth. It drives economic development and revitalizes neighborhoods. With Americans increasingly favoring public transit-centric cities and towns, public transportation is even more vital to growing communities today. With demand for public transit rising and our nation’s infrastructure aging, we need to increase investment in public transportation at the local, state and federal levels. 4.

5. Message Alignment Res earc h PT benefits everyone PT is vital to our community Bran d Where PT goes, community grows Allows modern communities to move forward Local Systems Our local system is vital to the growth of our community Local economic benefits Advo cacy PT is vital to communities Economic benefits 5

6. 6 Print: Packed House

7. 7 Print: Competitiv e Edge

8. 8 Print: Staycation

9. Our Ads at Work Pg. 9

10. Pg. 10 Our Ads at Work

11. “Community Grows” Message is Working! 13% increase in brand awareness with stable data, comparing those who saw the ads to those who did not o Higher than industry standard of 12%

13. 13 Growing the Community Over Time Total Number of VPT Advocates as of 2/19/2015: 108,090

14. 14 Growing the Community Over Time Total Number of VPT Advocates as of 2/19/2015: 108,090

15. Learn more at APTA.com