1. Cooper Hewitt Museum How To Design a Great Poster
Poster Design
Cooper Hewitt Museum
How To Design a Great Poster

2. Using Cooper Hewitt’s Website
Using Cooper Hewitt’s Website

3. REMEMBER TO USE EPD’S Elements of Art Principles of Design Line Color
Shape
Form
Texture
Space
Value
Balance
Emphasis
Contrast
Movement
Pattern
Unity
Rhythm
REMEMBER TO USE EPD’S

4. Designers use LINE, COLOR, CONTRAST, and placement to EMPHASIZE dominant objects.
Focus the Eye

5. Every letter is a visual image, yet readers rarely stop to notice the physical presence of text. Indeed, well-designed type can become invisible, playing a supporting role to content. In posters, however, typography often becomes an assertive visual element that we see as well as read.
Type as an Image

6. Communicate with Scale
Shifts in scale are signals of depth. Larger objects appear closer to the viewer and smaller ones appear farther away. Designers often exaggerate scale differences in order to amplify the illusion of depth. Designers also use shifts in scale abstractly, to create visual tension among elements, and symbolically, to suggest narrative relationships.
Communicate with Scale

7. So, how do I design a great poster???
Why is this so memorable?
So, how do I design a great poster???

8. How does this make you feel?
What makes this so successful?
How does this make you feel?

9. Do you recognize this?
Simplicity is key