2. Strategy For The 21 st Century Prometheus Process venturist ® incorporated Prometheus Process The Cardinal Rules

3. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX External Internal Strategically Aligned Organization Parallel Operations Open Planning Strategic Measures Guiding Precepts Smart End Games + - Design the Future Target for Success Campaign to Win Finish with Finesse

4. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Think Like An Architect Not Like A Bricklayer!

5. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Focus on the Future Work Back From The Future Don’t Waste Energy On Yesterday Create And Use A Tomorrow Vocabulary Break Connections With The Past –”Corporate Executive Committee” Instead Of “Management Committee” -- IBM Skate To Where The Puck Is Going To Be, Not Where It Is –Wayne Gretzky

6. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Good Enough Plans Rapidly and Aggressively Executed Are Far Superior to Perfect Plans Too Long Delayed –“Let The Dice Fly High!” Julius Caesar On Crossing The Rubicon –“Audacious Ignorance Hath Done The Job While Timorous Wisdom Stands Debating” Samuel Daniel –“L’audace, l’audace—toujours l’audace” Frederick the Great, Napoleon, George Patton The Organization Which Exploits Information The Fastest Is The One Most Likely To Win –“Gerstner decided that sooner is better than perfect….” M. Hammer (Reengineering the Corporation) in NYT Article Execute Good Enough Plans

7. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Go To Rome Know The Difference Between Battles and Wars –Getting It Wrong—Hannibal at Cannae –Getting It Right—Ho Chi Minh at Washington Focus On The Strategy—Not On The Tactics –Getting It Wrong—Apple Computer –Getting It Right—Ray Kroc and McDonald’s

8. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Roman Legions Enemy Forces Concentrate For Success

9. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Defend All—Lose All Roman Legions Enemy Forces

10. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Stay Out of the Balkans! “Balkans” Absorb Command Time and Resources Without Regard To Their Value Know What Is Truly Important

11. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Maximize Friends, Minimize Enemies, Choose Wars Getting It WRONG –Germans In World Wars I & II –Microsoft 1998-2003—Where Are The Friends? Getting It RIGHT –Nixon In China –Jamaica Medical Center Almost Always A Choice Enemies Are Very Expensive Friends Are Invaluable Wars Are Incredibly Dangerous “Many Enemies, Much Honor, Much Glory”

12. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Don’t Underestimate What It Takes To Win New Projects Almost Always Cost More, Are Far More Difficult, And More Time-Consuming Than First Estimates Initial Under-funding Reduces Likelihood Of Success—And Normally Will Cost Far More In The Long Term Don’t Start If You Can’t Stomach The Cost Understand The Importance of The Event In Terms of Its Strategic Impact and What It Will Cost To Do Something About It –Examples: Intel and DRAM; The Alamo –Examples: Pearl Harbor; Tylenol

13. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Clashes Between Axiomatic and Articulated Almost Always Resolve In Favor of The Axiomatic –The Way Things Have Always Been Done People Have A Tendency To Deny Change –“If I Just Hold On, This Too Will Pass” For Change To Stick, Everyone Must Believe In It and Accept Its Inevitability Do Whatever Is Necessary To Prevent Reversion To The Axiomatic Don’t Deceive Yourself Articulated Policy –What You Say You Are Going To Do Axiomatic Policy –What You Are Going To Do Regardless Of What You Say

14. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Maintain Momentum By-Pass Barriers

15. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Be Offensive When In Doubt Attack!!! Offense More Powerful Than Defense Best Outcome As A Defender? You Don’t Lose Everything Only Offense Changes An Environment On The Defense: Forced To React

16. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Forces and Assets Available For Employment At A Critical Juncture –Reduce Risk Significantly –Compensate For Inability To Predict Future Employment of Reserves Should Make Major Change In A Situation –Battle of Britain –JP Morgan Can Be Used To Reinforce Success or To Check Failure –Battle of The Bulge –Microsoft Switch to Internet Failure to Maintain Reserves Frequently Fatal –France –June 1940 –Hewlett-Packard Kittyhawk Project Maintain and Use Reserves

17. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Impose Your Plan! The Best Plans Seize The Initiative –And Deprive Your Opponent Or Market Of The Ability To React The Next Best Plan Forces Reaction—Which May Necessitate Subsequent Response The Worst Plan Cedes The Initiative, Takes Planning Out Of Your Hands, And Forces You To React When You Make The Rules, It Is Easy To Change The Game

18. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Cost of Operations Make Time Your Servant Competition Begins to React Counter Ad Campaign Starts Competition Fields New Product Alternative Products Market Changes Venture Irrelevant Time Required To Affect The Key Centers Of Gravity Associated With A Business Venture Very ShortVery Long Low High Likelihood of Achieving Objectives Serial Domain Parallel Domain PsPs The Ideal Plan: Highly Compressed, Highly Parallel

19. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Cardinal Rules Think Like An ArchitectFocus On The Future Plan In The OpenExecute Good Enough Plans Go To Rome!Concentrate For Success Defend All—Lose AllStay Out Of The Balkans Maximize FriendsDon’t Underestimate Don’t Deceive YourselfMaintain Momentum Be OffensiveMaintain and Use Reserves Impose Your PlanMake Time Your Servant

20. Strategy For The 21 st Century Prometheus Process venturist ® incorporated Prometheus Process Cardinal Rules Insights and Discussion Photo Credits: (Cardinal Rules, Lightning Photo BigSkyPhotos License) (Focus On The Future, Photo BigSkyPhotos License)