1. WinS for Girls: Advocacy and Capacity Building for MHM in WinS Module 12: Advocacy: From Data Collection to Decision Making

2. WinS for Girls2 As a reminder, throughout this module you will see: Questions in Red When there are questions in red, we pause from the course lecture so all can participate and add responses or ideas in the chat window Questions in Green When there are questions in green, we will not pause from the course lecture, but all are still welcome to add responses or ideas in the chat window WinS for Girls Module 12: Advocacy Cues to Participate

3. At the end of the session participants should be able to: 1.Define policy focused advocacy 2.Identify the most effective way to use data for political prioritization, policy advocacy, and budgeting 3.Recognize the basic steps needed to create an advocacy strategy and the role of evidence in that process 4.Understand and apply tools for advocacy WinS for Girls3 WinS for Girls Module 12: Advocacy Learning Objectives

4. WinS for Girls4 Keep in mind the following throughout this module: What can I do with the data I will collect? How can the evidence speak to decision makers? What are the three most important findings from my research? WinS for Girls Module 12: Advocacy Keep in Mind

5. What is advocacy? WinS for Girls Module 12: Advocacy Defining Advocacy

6. What is advocacy? Advocacy is the process of strategically managing and sharing knowledge to change and/or influence policies and practices that affect people’s lives. WinS for Girls Module 12: Advocacy Defining Advocacy

7. What is advocacy? Policy advocacy is the deliberate process of informing and influencing decision-makers in support of evidence-based policy change and policy implementation, including resource mobilization. WinS for Girls Module 12: Advocacy Defining Advocacy

8. Global, Regional and National Advocacy Global Advocacy Sanitation and Water for All (government and civil society) WinS for Girls Module 12: Advocacy Defining Advocacy

9. Global, Regional and National Advocacy Global Advocacy Sanitation and Water for All The Sanitation and Water for All (SWA) Partnership links governments, donors, civil society, and multilateral organizations and encourages collaboration to tackle the global WASH challenge The Partnership aims to: Catalyze political leadership and action Improve accountability of all partners for the commitments they make Use resources more effectively to reach those without WASH services WinS for Girls Module 12: Advocacy Defining Advocacy Source: End Water Poverty http://www.endwaterpoverty.org/page/sanitation-and-water-all-partnership

10. Global, Regional and National Advocacy Global Advocacy Sanitation and Water for All (government and civil society) Key Global Days WinS for Girls Module 12: Advocacy Defining Advocacy What global advocacy days have you participated in?

11. Global, Regional and National Advocacy Global Advocacy Sanitation and Water for All (government and civil society) Key Global Days WinS for Girls Module 12: Advocacy Defining Advocacy

12. Global, Regional and National Advocacy Global Advocacy Sanitation and Water for All (government and civil society) Key Global Days Millennium Development Goals and Sustainable Development Goals WinS for Girls Module 12: Advocacy Defining Advocacy

13. Global, Regional and National Advocacy Global Advocacy Millennium Development Goals WinS for Girls Module 12: Advocacy Defining Advocacy

14. WinS for Girls Module 12: Advocacy Defining Advocacy

15. Global, Regional and National Advocacy Global Advocacy Sanitation and Water for All (government and civil society) Key Global Days Millennium Development Goals (MDGs) and Sustainable Development Goals (SDGs) WinS for Girls Module 12: Advocacy Defining Advocacy What is the role of research, data, and evidence in the SDGs?

16. Global, Regional and National Advocacy Regional and National Advocacy Civil Society Networks Government–led Efforts African Ministers Council On Water Civil Society and Government Partnerships Kenyan National Environment, Sanitation & Hygiene Interagency Coordinating Committee (ICC) WinS for Girls Module 12: Advocacy Defining Advocacy

17. Global, Regional and National Advocacy Regional and National Advocacy Examples WinS for Girls Module 12: Advocacy Defining Advocacy

18. A good issue for policy advocacy is… A current objective or natural fit within current work Based in evidence Readily improved with a policy change or implementation of an existing policy Reasonably attainable in three to five years Suitably specific and clear WinS for Girls Module 12: Advocacy Introduction to Advocacy Source: Advocacy Impact for Health, PATH

19. A good issue for policy advocacy is… A current objective or natural fit within current work Based in evidence Readily improved with a policy change or implementation of an existing policy Reasonably attainable in three to five years Suitably specific and clear WinS for Girls Module 12: Advocacy Introduction to Advocacy Source: Advocacy Impact for Health, PATH

20. Grassroots vs Grasstops What do we mean by grassroots advocacy? Raising awareness among the general public about a specific issue to influence public perception and policies. Grassroots advocacy aims to motivate people to take action. What do we mean by grasstops advocacy? Raising awareness among decision makers and turning that awareness into action. Grasstops advocacy is usually individualized targeted advocacy and aimed at high level individuals (parliamentarians, governors, CEOs of private sector companies, etc.). WinS for Girls Module 12: Advocacy Approaches to Advocacy

21. Grassroots vs Grasstops Examples Grassroots World Walks for Water and Sanitation – led by End Water Poverty Menstravaganza – led by WASH United Grasstops Meetings with government officials WinS for Girls Module 12: Advocacy Approaches to Advocacy

22. Grassroots vs Grasstops Questions to Discuss Which is more effective? Is it possible to do both effectively at the same time? Where should you concentrate your efforts? WinS for Girls Module 12: Advocacy Approaches to Advocacy

23. Communications Social media What is the role of Facebook and Twitter? Blogging Engaging the print and online media WinS for Girls Module 12: Advocacy Approaches to Advocacy

24. Advocacy Planning Cycle: the Essential Steps WinS for Girls Module 12: Advocacy Advocacy Planning Cycle 1. Identify the Issues & Review Available Information 2. Identify Allies & Target Audience 3. Set Objectives 4. Message Development & Planning 5. Resource Identification 6. Plan Implementation 7. Monitor & Evaluate

25. 1. Identify the Issues & Review Available Information 2. Identify Allies & Target Audience 3. Set Objectives 4. Message Development & Planning 5. Resource Identification 6. Plan Implementation 7. Monitor & Evaluate Research fits here

26. Evidence Based Advocacy How can you use the data and information you collect through qualitative and quantitative methods for policy based advocacy? WinS for Girls Module 12: Advocacy Evidence Based Advocacy

27. Two Approaches Forming a campaign/advocacy strategy around a specific piece of evidence Gathering evidence to support your campaign/advocacy strategy What is the difference? Why does it matter? Cost – conducting a study may be expensive and may not yield the evidence you are hoping for Building the case Identifying the problem WinS for Girls Module 12: Advocacy Evidence Based Advocacy

28. Advocacy in Action Examples from around the world Water Point Mapping in Liberia WASH in Schools in Zambia Menstrual Hygiene globally Waiving Taxes on Sanitary Pads in Rwanda WinS for Girls Module 12: Advocacy Advocacy in Action

29. Water Point Mapping in Liberia Government-led water point mapping Data used to make budget and policy decisions Evidence led to sector performance reporting Information used in Ebola Crisis WinS for Girls Module 12: Advocacy Advocacy in Action

30. WASH in Schools in Zambia MHM has been included in district and provincial MOE strategic plans, and schools are stocking emergency sanitary pads Chipata first ever MHM Mini Exhibition Using evidence for high level meetings with the Ministry of Education WinS for Girls Module 12: Advocacy Advocacy in Action

31. Waiving Taxes on Sanitary Pads in Rwanda Sustainable Health Enterprises – social enterprise which gathered evidence and created a campaign based on the evidence Advocating to waive the value-add taxes (VAT) on menstrual pads in Rwanda Working with Rwandan leaders WinS for Girls Module 12: Advocacy Advocacy in Action

32. Menstrual Hygiene Globally Over 120 organizations Fact Sheets - Making the Case for MHM and Other Development Challenges (education, health, etc.) Menstravagana – Social Media Campaign Cohesive Messages and Common Theme WinS for Girls Module 12: Advocacy Advocacy in Action

33. Tools and Resources for Effective Advocacy Tools for Advocacy Strategy Planning UNICEF Advocacy Toolkit http://www.unicef.org/evaluation/files/Advocacy_Toolkit.pdf http://www.unicef.org/evaluation/files/Advocacy_Toolkit.pdf PATH’s Stronger Health Advocates Greater Health Impacts: A workbook for policy advocacy strategy development http://www.path.org/publications/files/ER_app_workshop_workbook_unfill.pdf http://www.path.org/publications/files/ER_app_workshop_workbook_unfill.pdf Menstrual Hygiene Day Website http://menstrualhygieneday.org/http://menstrualhygieneday.org/ CARE International Advocacy Handbook http://www.care-international.org/UploadDocument/files/CI%20Global%20Advocacy%20Handbook.pdf http://www.care-international.org/UploadDocument/files/CI%20Global%20Advocacy%20Handbook.pdf WaterAid Policy, Practice and Advocacy website http://www.wateraid.org/policy-practice-and-advocacy http://www.wateraid.org/policy-practice-and-advocacy WinS for Girls Module 12: Advocacy Tools for Advocacy

34. WinS for Girls Module 12: Advocacy Discussion Board Activity What advocacy activities have you been involved in? Did you use evidence to create your key messages? If yes, provide an example of one of your key messages.

35. WinS for Girls Module 12: Advocacy Questions

36. WinS for Girls Module 12: Advocacy Thank You Elynn Walter Sustainability Director WASH Advocates ewalter@WASHadvocates.org

37. WinS for Girls Module 12: Advocacy Templates and Tools Document NameFile NameDescription Policy Brief InstructionsModule_12_form 1 This document gives guidance on what information should be included in a policy brief and how to present it succinctly. Policy Brief TemplateModule_12_form 2 This is a template for writing a country specific policy brief about menstrual hygiene MHM Report TemplateModule_12_form 5 This is a template for a report on the research teams have conducted. It gives suggestions for what kinds of information countries should include in addition to a possible layout. Report Structure guidanceModule_12_form 6 This document provides an outline of the information research teams should include in their final report