1. The CPD Portal User Centre Design in Action Cristian Bustamante - April 2007

2. Contents

3. Overview Audience User/Analysis –The target users for the product Competitor Analysis –Strengths and weakness of prime competitor product design from a users' perspective Task Analysis –The user and the tasks they perform now and in the future Design Evaluation –Low and High level design of the product to evaluate iteratively with users

4. Audience/User Analysis

5. Environmental orientation Project Kick Off & background work Agreeing stakeholders, undertaking desk research, reviewing systems, drawing up a competitor analysis –Initial Stakeholder consultation and interviews –Follow up meetings and confirmation –Orientation workshop for project team regarding UCD –Presentation of research and analysis –Identification of key CPD external partners to engage –Strategic alignment to national environmental initiatives –Focus Groups testing understanding and needs –Drafting a vision and strategic plan

6. Target User / Audience Benefits Quality and impact through connected activities (working in partnership) Target audienceBenefit of using CPD portal Work Based Learners - Multi agency workers Teachers (primary and secondary), non school based professionals Critical Skills/Employability Sponsors Work based CPD Coordinators and Leaders, school / cluster leaders and managers Competence/Reputation Funding Bodies TDA HEFRE etc Supportiveness/Cultural Understanding Influence Groups LEA - CPD Advisors – CYP Service Providers Creativity/Forward Thinking

7. Business Objectives

8. Task Analysis

9. 9 Complex/fragmented structured to organisation Poor communication of opportunities/possibilities Unclear/inconsistent design of services Unreliability/lack of reassurance Generic services/lack of personal focus Inflexibility Intimidating processes and language Focus on process rather than outcomes Awareness of options & obligations Consistency Ease of use Authority & Security Quality and Impact Customer Responsiveness Flexibility Clear language Customer focus Usefulness Can get things done in one go Know what I can get/ what I have to do Interested in what’s relevant to me Know what I need to do Can easily get things done Feel confident it will work Feel empowered to do it myself Feel respected as an individual Feel in control Can choose how and when I do things Feel they talk my language Feel comfortable with the process Feel it gives me what I need Potential problems Desired customer outcome What can a SHU/CPD portal offer to address the needs and problems for our customers? CPD Portal Proposition elements

11. Awards, Interest and Roles

12. Design Evaluation

13. Abstract Information Architecture Low Level IA: Abstract Version.

14. Concrete Information Architecture Low Level IA: Refined Version.

15. Abstract Concept Screen Concept screen: Latest News.

16. Published screen: Latest News. Concrete Published Screen

17. Concept screen: The Video Wall Abstract Video Concept

18. Published Screen: The Video Wall. Concrete Video Screen

19. Competitor Analysis

20. Public Sector: UK Public Sector: teachernet.gov.uk.

21. Private Sector: UK Private Sector: en-Power.co.uk.

22. HE Sector: UK HE Sector: edgehill.ac.uk.

24. Thank you Commonly known as the 6 P rule by Howard Mitchell