1. Making business from knowledge! A two-day challenge in which teams are challenged to boost profitability by attracting and retaining the right clients – and employees.

2. Celemi Tango™ – in a nutshell Benefits Celemi Tango is designed for employees at all levels within organizations that do business based on the competence of their personnel Participants are challenged to find the balance between short term profits and long-term results, and defining success factors for knowledge organizations. Timing 1.5 - 2 days Number of participants 4-6 teams, 12-24 participants in total Materials Board based business simulation

3. The seminar at a glance – the flow Reflects your own business reality Opening – setting the scene –Your own organization What are you up against? What are the key issues? Business Simulation –Eight simulation years Six companies compete for the same customers and personnel Debrief – discuss business themes and capture the lessons learned Next steps – the way forward –Back to your own world What are the potential areas for improvement? What could be done to tap into them?

4. The key challenges in Celemi Tango 1) To attract and retain key personnel 2) To win the right customers 3) To build image and reputation 4) To invest in tools and processes All while operating in a rapidly changing market place – AND securing long term profitability!

5. Challenge no. 1 To attract and retain key personnel –Ensure competence and expertise –Create the right mix of people –Train and develop your people

6. Challenge no. 2 To win the right customers –Match with personnel’s chemistry –Build the right team competence

7. Challenge no. 3 To build image and reputation –Deliver on time –Secure the perfect match –Meet expectations –Take on challenging assignments –Seek high image customers

8. Challenge no. 4 To invest in tools and processes –Allocate resources to R&D projects R&D One or two people 2 periods Up front cost: 3M per person Competence points: 2 per person

9. How do you measure success in Celemi Tango?

10. The Celemi Tango simulation board

11. Key concepts Market share Profitability Capacity utilization Brand image and reputation Growth of tangible and intangible assets Growth potential of people Competence development Recruitment and retention Team chemistry Improvements in tools & processes Research & development

12. Key results A common frame of reference is created – a shared model of how your business works People explore and discover the key value drivers – the main levers and their relative impact People identify the potentials for improvements – and have the desire to make a difference Alignment around shared priorities – with a common understanding of the way forward “The strongest and most effective way to learn from experience, besides life itself, is probably to use a well-designed imitation of reality”.

13. What clients say “We have more positive and proactive relationships with our customers, and our increased lines of communication and knowledge sharing allow us to develop and introduce new products well ahead of the competition.” VP Human Resources, MTN “After the experience with Tango business simulation, it has been in the top of our mind ever since. The content in Tango truly reflects our type of business and what we do in our daily life. It acted as a great motivation and warning to our team for the need to keep moving forward”. Sohn Chongsrichan, CEO, Young & Rubicam “We found that we could identify and manage the highly critical success factors in a knowledge company and actually quantify the results of our decisions. Celemi Tango is a great learning laboratory that had a very positive impact on our business management.” Worldwide General Manager, HP “The Tango business simulation helped our team to speak the same language and thoroughly improve our internal communication. The two days workshop was invaluable time for the team as the experience gained can actually be applied to business in real life”. Nophadon Reungchinda, Managing Director, Thanachart Insurance

14. Some Celemi Tango clients

15. What participants say 85% estimate that it would have taken weeks or longer to learn what they learnt in the seminar if traditional teaching had been the method used 93% judge the Celemi simulations very good or outstanding 99% regard the Celemi materials to be of high or very high quality 97% recommend the seminar to others Source: Gallup Malmö, Sweden

16. You cannot just absorb other people’s knowledge… To deliver useful and sustained knowledge, a learning program should… Capture the participants’ attention and trigger their imagination. Address the key elements of the client’s reality – revealing what it is that drives the business. Be based on a strong and consistent conceptual platform. The assumptions and metrics built into simulations should be… Sophisticated enough without being confusing. Concise enough without being superficial. Credible enough not to be dismissed. Celemi learning programs: Guiding principles “It’s not what you know, it’s how you know it.” …you can only create your own.

17. Would you like to… Find out how to successfully manage intangible assets in the company in order to boost profitability? Find out how to attract profitable clients and win their loyalty? Find out how to attract and retain competent people? Identify and manage critical success factors for a project? Increase staff involvement and commitment? Then you should run Celemi Tango!